L'Oreal Sued For Racial Discrimination

By actualno.com   Published: 02/07/2009

French cosmetic company L'Oreal whose promotional slogan is “Because you're worth it” was sued for racial discrimination because the company decided that women who are black or of Arabian or Asian heritage are not worthy enough to sell the company's shampoo reports Times.

The French supreme court decided that the company was looking for a team of only white women to promote their new shampoo line.

The subdivision of L'Oreal Garnier was looking for girls who are “blue, white and red” which are the colors of the French flag and is a slang for looking for French girls born to white French parents which in turn violated the rights of about four million members of various ethnic minorities in France.

Published on 02/07/2009
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Keywords: L'Oreal, racial discrimination, slogan, cosmetics, Paris, shampoo, Garnier, ethnic

 

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