Giles Deacon is the new Ungaro creative director

Fashion house Ungaro hired new creative director. The post took designer Giles Deacon, which was no surprise after weeks of rumors about his appointment.

With the appointment, Giles Deacon becomes the latest of designers to attempt to right Ungaro, which has been bleeding money since the 2004 retirement of its founder and namesake.

Decaon will be showing his first collection for the house at a presentation during Paris Fashion Week in October. The designer has plans to bring his own feminine and print aesthetic to Ungaro with unusual patterns and plenty of colors.

“I obviously don’t want to infringe upon my own line, but I like things that are very feminine, lots of color, great prints, great quality, some unusual cuts. All of those things that I like in the world of fashion design I’m going to bring to what I feel is appropriate for the Ungaro woman,” he said.