Helena Christensen is the new face of Bali

Helena Christensen is the face of the new campaign for Bali. The campaign will highlight Bali brand's intimate apparel line including bras, panties and shapewear. Despite the years, model poses more impressive than ever.

"When I put on a beautiful bra first thing in the morning it gives me a great feeling and sense of confidence. No matter what clothes I wear it's important to me that what I wear underneath feels and looks great," said Christensen. "Choosing the right bra is not always easy but with Bali I know I will be making the right choice for the day."