Vogue UK reports that Karl Lagerfeld will not show a Lagerfeld collection at Paris Fashion Week in October.
The designer canceled his show and instead of showing on October 3, Lagerfeld will create a "masstige" ready-to-wear collection, aimed at a much wider audience that will be sold online. (Masstige products fall somewhere between mass and prestige products, naturally — so they're much more affordable than designer clothes but still of good quality).
Negotiations for distribution and production are ongoing, but it should drop for fall 2011. The line will have a more commercial approach. Karl is staying on as Chanel’s creative director and will be focusing his attention there.
Karl Lagerfeld cancels Lagerfeld Paris show
By Fashion.bg Published: 08/09/2010Published on 08/09/2010
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Keywords: Karl Lagerfeld, line, fashion, art, marketing, online marketing, Internet, company, fashion house fashion industry
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