Rihanna is working on a male fragrance that no man can resist

Rihanna is working on a male scent and she plans to wear it herself. The 24-year-old star launched her debut perfume, Reb'l Fleur, last year before following it up with Rebelle, and has plans to expand the range further in the coming months.

The singer admitted: "I'm working on a male scent. But it will be unisex, because I love wearing men's fragrances. You know how you love to smell like your boyfriend all day?' The Umbrella singer also shared: "I wanted this to be the fragrance no man can resist - and it is!"

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Jenson Button to be the new face of Hugo Boss

The world champion of Formula 1 Jenson Button has been signed as the ambassador for BOSS Bottled Sport, the newest addition to the BOSS Bottled portfolio.

This is not the first time the 32-year-old former world champion (in 2009) has modeled for Boss, since he and Lewis Hamilton were part of the 30th anniversary celebration of Hugo Boss’s partnership with McLaren in 2011. Now Jenson Button is fronting the Sport version of Boss Bottled.

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Adam Levine launching his own fragrance in 2013

Maroon 5 frontman Adam Levine will release his first scent called 222 next year. Adam will team up with ID PERFUMES for the product, which will be made for both men and women. The new fragrance will be available for sale in May 2013.

"Adam is a performer with tremendous charisma, both on stage and on TV," the perfume company's chairman and CEO Ilia Lekach said in a statement.

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Jared Leto - the new face of "Hugo" fragrances

Sexy ex-model, musician and actor Jared Leto was chosen to be the new face of the new Hugo Boss fragrance, called Hugo Just Different.

The ad campaign will be launched this fall and will give the golden opportunity for the band "Thirty Seconds to Mars" to become a part of the fashion business. Jared defines himself as a naturally curious and constantly seeking new and innovative ideas.

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