Men's ready-to-wear fashion shows may remain in the past

Recently Brioni, Bottega Veneta, Burberry, Tom Ford, Vetements and Public School announced that they say goodbye to Milan Men's Wear fashion shows.

The final balance is 10 designers who have decided not to showcase their collections this year in Milan including also Calvin Klein, Roberto Cavalli and Ermenegildo Zegna.


Men's ready-to-wear fashion shows may remain in the past
Gucci Spring-Summer 2017 men's collection

Men's ready-to-wear fashion shows may remain in the past
Etro Spring-Summer 2017 men's collection

Menswear pulls in far less money than womenswear, in terms of sales. Annual designer menswear sales are expected to reach more than US$40 billion in 2020 (6.8% increase from 2015), according to Euromonitor International, while womenswear sales are expected to rise 7.7 per cent to about US$75 billion in the same period.

One other reason menswear shows to be combined with the womenswear ones is that the women's shows draw many celebrities in their front rows, attract news photographers and broadcasters and trend wildly on social media.

Social media is heavily influencing the industry, speeding up demand for new products and allowing fashion brands to reach out to potential customers more directly and inexpensively.


Men's ready-to-wear fashion shows may remain in the past
Canali Spring-Summer 2017 men's collection

Men's ready-to-wear fashion shows may remain in the past
Helen Anthony Spring-Summer 2017 men's collection

On the other hand, men started to demand made-to-measure clothing that fits and is produced from high quality wool fabrics that they can choose themselves, rather than wear fancy suits made from polyester, for example. And they have plenty of choices to do that - going to bespoke tailors, made-to-measure ateliers, travelling tailors or even ordering directly from the factories in Eastern Europe.


Hits: 1725 | Leave a comment

Tags:mens fashion, mens fashion week, Milan Mens Fashion Week, ready-to-wear, catwalk show, fashion industry, celebrities, social media, made-to-measure



Vote for Most Stylish Men 2017

We are looking for men's suit tailors, fashion designers, managers, fashion consultants who want to share their knowledge and tips in an article or video and contribute to the site! Please email us at contributor@bgfashion.net Don't miss the opportunity as this will be a free advertisement for yourself and your menswear brand!

About the Author

As the founder of Be Global Fashion Network and several other fashion websites, Silvia has been working for more than 15 years covering fashion industry trends and news. With a passion for the fashion business, she focuses on menswear and has a special interest in men`s suits tailoring and the new fashion formula - made-to-measure, made-to-order and bespoke services. You can email her with any questions about made-to-measure and made-to-order at silvia@bgfashion.net





How to become a fashion consultant without any designer skills  All season men`s suit  Vicuna fabric