Scoop UK at Olympia West presents "A return to wonderment"

Scoop, the UK’s premier show for contemporary fashion and lifestyle, invites visitors to ‘Uncover the Exceptional’ in ‘A Return to Wonderment’, a whimsical theme that celebrates Britishness, glamour and humour. The show will take place at Olympia West, Kensington from 11th to 13th February 2024.

The new season’s campaign imagery draws on Victorian art to create a quirky and modern illustration that reflects the fun and fashion of Scoop and the fresh vibe it brings to Olympia West.

Scoop’s Founder and Managing Director Karen Radley has been discovering and showcasing cutting edge designers from around the world since the show’s launch in February 2011, giving it a distinctive character.

Radley says, “Supporting British designers and creating a unique fashion showcase in London has always been part of Scoop’s DNA and I love the way this has been captured in the new campaign imagery whist maintaining that most important sense of fun and humour.

One of my greatest joys is discovering new and emerging designers and innovators and giving them a platform to reach the right people. ‘A Return to Wonderment’ captures the spirit of the season and the excitement visitors can expect from the carefully curated edit of designers we will be hosting.”

Scoop is a must-visit event on the international trade show scene, and will welcome around 250 new and exciting designers at Olympia West this February, featuring a curated range of premium women’s fashion as well as luxury home, beauty, lifestyle and men’s collections.

Visit www.scoop-international.com for more information.