Everyone was especially happy and enthusiastic about the 47th session of the eyewear industry’s leading exhibition, which closed in Milan yesterday with more than 55 thousand entries of visiting trade people from around the world, crowding the pavilions of a MIDO that was bigger and had organized an even busier calendar of events. This is a 5.5% increase over the previous year, for which attendance figures had scored an all-time record.
The MANGO eyewear sunglasses line in the United Kingdom, United Arab Emirates, Qatar, South Africa and Thailand
The fashion brand MANGO and Opticalia continue to make headway in their international expansion plan, which began in October 2014 by selling MANGO Eyewear in Poland.
For the February edition, the show's two forums, Display and Jewel Case, located at the heart of the show, will present the key directions of a richly inspiring Spring-Summer 2016, through a selection of the best developments and innovations from the exhibitors.
Fendi,for Fall/Winter 2014-2015 presents the Galassia sunglasses. In a perfect blend between retro feeling and contemporary feminine allure, the new model embodies Fendi’s aesthetic codes for the new season, celebrating the sensuality of lightness and transparency.
CHARLES & KEITH WINTER 2014 draws inspirations from the past and merges it with ideas of the future. Time is held suspended under a slate of accents and natural palettes.
Elemental- Wood-printed and gold plated detailing, smooth matte marble swirl textures mixed with neutral tones are the unlikeliest of elemental combinations created in the form of statement top handles. When mixed with neutral tones, mid-heels and loafers exude the characteristics of a rustic wintry mood.
The Italian brand Gucci is launching a collection of eco sunglasses. The new glasses are made from an acetate high in natural materials, using less petro chemicals or a material made from castor seeds. And the both new materials look pretty similar to normal sunglasses material.
In this initiative Gucci is hand in hand with Safilo Group - the company which manufacturing sunglasses and optics for most famous brands like Alexander McQueen, Balenciaga, Marc Jacobs, Yves Saint Laurent.
Lady Gaga's by Polaroid Grey Label products are finally ready to be discovered in WORLDWIDE EXCLUSIVE at MIDO, leading Eyewear fair scheduled in MILAN, March 4th to 6th, 2011! Eyewear insiders will be able to touch exclusive GL20 CAMERA GLASSES and learn about theire latest technology first at MIDO, waiting for them to be available to purchase starting from May 2011, as well as other two Grey Label kids like GL10 Istant Mobile Printer (with retail price around 150 US dollars) and GL30 Instant Digital Camera.
Gloria is on her way to rock the summer with her new single "Kiss me more".
The singer once again trusted KWIAT sunglasses to complement her great vision and the military style, that Gloria had chosen for the video of her new hit.
The pop-folk singer was the face of KWIAT in 2007 in the most successful campaign of the mark so far.
The Italian fashion house's site www.dandgstore.com will sell clothes,
accessories, beachwear, eyewear and jewellery, which will be available to 31
countries worldwide. Speaking about the website, Stefano Gabbana told WWD.com: "The
boutique is like a game. It's a fun and immediate way to shop, without space
or time limitations. We are confident it will get people even closer to D
and G's dynamic universe."
The news comes just days after the designers - whose celebrity fans include Kylie Minogue, Victoria Beckham and Naomi Campbell - announced they were cutting their prices by up to 20 per cent. Gabbana admitted people were less willing to part with their hard-earned cash during the current economic climate so have slashed the costs of their sought-after designs.