Eco-friendly sunglasses by Stella McCartney
18-10-2011, thursday
Stella McCartney will launch a line of eco-friendly sunglasses made of more than 50 percent natural and renewable materials for Spring 2012. "The greatest challenge was the amount of time that was spent on research and testing to get the best quality product possible with the highest performance in terms of resistance, while still maintaining the style and finish we always try to achieve," said McCartney.
Fake sunglasses cause headache
16-08-2011, thursday
British experts made a new study, which shows that women should not economize from sunglasses. They found that too cheap accessories not only do not protect eyes, but they are also harmful. Fake sunglasses do not protect the retina from the UV rays, interfere clear vision and cause a headache.
According to the statistics, 2/3 from all sunglasses being sold in Great Britain are fake and at very low prices.
Gucci is launching a limited eco sunglasses collection
09-06-2011, tuesday
The Italian brand Gucci is launching a collection of eco sunglasses. The new glasses are made from an acetate high in natural materials, using less petro chemicals or a material made from castor seeds. And the both new materials look pretty similar to normal sunglasses material.In this initiative Gucci is hand in hand with Safilo Group - the company which manufacturing sunglasses and optics for most famous brands like Alexander McQueen, Balenciaga, Marc Jacobs, Yves Saint Laurent.
Lady Gaga's by Polaroid Grey Label to be launched first at MIDO in Italy
16-02-2011, wednesday
Lady Gaga's by Polaroid Grey Label products are finally ready to be discovered in WORLDWIDE EXCLUSIVE at MIDO, leading Eyewear fair scheduled in MILAN, March 4th to 6th, 2011! Eyewear insiders will be able to touch exclusive GL20 CAMERA GLASSES and learn about theire latest technology first at MIDO, waiting for them to be available to purchase starting from May 2011, as well as other two Grey Label kids like GL10 Istant Mobile Printer (with retail price around 150 US dollars) and GL30 Instant Digital Camera.
