Fashion brand RESERVED launches in Germany and reveals Georgia May Jagger as its new face

July 2014 marks the launch of one of Europe’s biggest fashion chains in Germany. The fast fashion retailer RESERVED is best known for womenswear, which transfers the latest trends and inspirations of the world’s catwalks to the street . The brand also offers a wide range of contemporary menswear and playful kid’s clothes.

RESERVED’s campaigns create impressive image worlds in every season with international top models including Freja Beha Erichsen, Cara Delevingne, Julia Stegner, Sasha Pivoravova and Spring / Summer 2014 face Frida Gustavsson.

With the launch in Germany, RESERVED introduces their latest ambassador for Autumn / Winter 2014 season - Georgia May Jagger! While being photographed in London she is wearing the highlights of the brand new collection. Georgia May personalizes the feminity, effortless elegance and sensual ease of the latest trends from RESERVED.

She will also be the guest of honour at the spectacular RESERVED welcome event during Berlin Fashion Week on July 10th, 2014 . For this, the brand has partnered not only with Berlin’s most desired DJs, but also with an unforgettable live performance of a worldwide known act and Georgia May to debut the Fall collection on the runway .

RESERVED’s Autumn / Winter 2014 campaign also sets a new guideline into the spotlight – Let’s Fashion! It encourages to play with styles, mixing trends and forms. Let’s Fashion is a conceptual approach to fashion and everyday outfits.

On 1st of July 2014, the German webshop www.reserved.com goes live for the first time and in a completely new developed design. The first stores will open in Germany from September to November in Stuttgart, Hannover, Bremen and Recklinghausen.

Collections

The diversity of RESERVED is shown in three main lines , which are available for men and women. “Street Fashion” deliberates progressive casual trends, where shoppers can find a mixture of sexy and sporty elements. This line is an ode to the young, lively and active fashion followers . The brand’s “Modern Line” focuses on clean and minimalistic values with a little hint of elegance . For the womenswear feminity gets combined with subtle structures and shapes, whereas the menswear expresses the junction of modern elegance and classic elements.

“YFL” collection orientates towards young and urban styles and invites to play with fashion. It is a combination of feminine and sporty looks for girls and comfortable and active styles for boys.