The fashion industry is one of the largest and most prominent in the world. Fashion brands are also quite innovative when it comes to marketing campaigns. But the strategies used by these brands are not exclusive to fashion. These approaches are also applicable to any business, especially those that primarily operates online. Let us take a look at the successful strategies employed by fashion brands and why every business should consider adapting them to their marketing plan.
In politics, optics matter. As the 2020 presidential race heats up, we’re diving into the psychology of fashion to uncover what the top candidates are trying to convey.
The new a.testoni advertising campaign was shot on location in Milan, in a futuristic space, featuring dramatic planes of visionary colours, designed by architect Aldo Rossi in 1968. A metropolitan, architectural icon that transcends short-lived trends, as do a.testoni’s shoes and bags.
Freedom is the keyword by Manuel Ritz that in this season plays on the reinterpretations of the classics its way: contemporaneity, liveliness, dynamism. Manuel Ritz’s DNA becomes this way first fashion and then an item, proposing for the Fall/Winter 2019-20 two worlds of reference: Mountain andRoyal Funk, which dialogue between them creating unusual mixes played on the trajectory matter-texture.
Since the formation of Campaign for Wool by The Prince of Wales in 2010, the company has promoted globally the multifarious benefits of wool, ranging from its versatility in clothing, use in thermal house insulation and its inherent sustainability. As a result the public is slowly becoming more aware of the role wool plays in everyday life from luxury tailoring, carpeting and saddle cloths.
Does anyone have the right to produce unethical? Of course not. 303 Tuscans Ethical Fashion Organization is convinced that sustainability should go hand in hand with ethics. To continue its ethical fashion campaign in September the team of the organization awarded 37 brands that beside sustainability, also correspond to the ethical fashion criterias and are willing to give publicity to ethical fashion.
Preciosa Components, the world’s leading producer of authentically crafted Bohemian crystal and fine jewelry stones, today unveiled their latest assortment of seasonal novelties featuring several market firsts including the smallest twelve-facet chaton rose, the world’s most brilliantly cut chaton and two exquisite new coatings suitable for lost-wax casting.
Promaslist.com is the essential tool to discover and contact French designers and brands in men’s fashion to see the collections but it is also a way to follow their presence at trade fairs and showrooms each season and get their contact information and sales points.
Harry Styles is one of the best-dressed celebrities with so many amazing looks that it’s hard to count. And the ones responsible for the majority of those are the iconic Alessandro Michele and Gucci. As the brand’s ambassador, Styles is the perfect person to represent the vibrant, unconventional creations that the designer creates. The world-popular signer is now the face of the label’s latest men’s ads.
German male model Andre Hamann started his modelling career at the age of 23 after being scouted in Vienna, Austria. With his striking looks he’s become one of Germany’s leading models with over one million followers on Instagram. Andre recently created his own clothing line Haze and Glory which focuses on creating high end vintage inspired premium garments.
A Netherlands-based men's suit company has faced a social media backlash in response to an advertising campaign featuring men embracing.
Brioni reveals Harvey Keitel as the testimonial for the Spring/Summer 2018 ‘Tailoring Legends’ advertising campaign.
Wool, linen and silk are the basic materials for our sartorial collection, which this season includes a host of patterns and designs: check, overcheck, Prince of Wales check, damier, pin stripes are the main themes in a clever game of contrasts and softer, colour-coordinated matches, with fabrics enlivened by weaving different yarns to create apparently plain colours or blends of colours.
The colour-non colour is the passepartout for the summer season, matched with blue and red to create contrasts, or together with natural shades for a more colour coordinated look. White, including pure white, is enhanced by outstanding, exclusive and lively textures. Military-inspired green, blue and light blue, natural shades, ruby and coral touches complete their eclectically interpreted summer palette.
World-renowned British actor Kit Harington joins the Dolce&Gabbana family in the exciting new video and print campaign of The One for Men. His charismatic personality makes him the perfect ambassador for the fragrance. He is the Dolce&Gabbana man.
He began modeling in his young teens, around the time he was 14 or 15 years old. In 2011, models.com ranked him as the second most successful model in the industry. n 2011, models.com ranked him the second most successful male model in the industry behind Sean O'Pry.
The story of Alessandro Manfredini begins with his beard. It literally changed his life for the last three years. His new breathtaking look, shared on social media as Instagram and Facebook, has captured the attention of many bloggers; he has been chosen to join # Project60 for Beard Season Global Noprofit Movement by picking the finest barbs to fight cancer. Alessandro, who is actually a graphic artist and sculptor, has quickly become an icon on the web and is therefore constantly involved in advertising campaigns and photo shoots.
After beginning his career in 2003 at the age of twenty, Mills progressed into working with a number of fashion companies, most notably Wilhelmina Models, from which he started his model life. In 2004, Mills made his debut as a runway model for the fall Gucci and Yves Saint Laurent collections in Milan and Paris. In early 2005, he signed a contract with Dolce & Gabbana.
Xavier Buestel is a French fashion model. Born on May 13, 1992, Xavier is known for his luxury work with clients such as Coach, Belstaff, and Sandro. A regular face on the catwalk, Xavier has walked for fashion brands, which range from Cerruti 1881 and Paul Smith to Boglioli. The leading model has also appeared in editorials for magazines like Interview and Vogue Netherlands Man.
Born in 9th June 1987, Alex Cunha is a Brazilian Fashion model who was discovered as he scouted on a bus at the age of 17. Ever since he joined the fashion modelling industry, Alex has gain immense success and has since become of the most successful Brazilian models today. He is well-known for his killer body-well-sculptured and toned and beautiful skin as well. He is also known for his charming smile and sexiness. He is adored by many and has made his name in the industry in the most fashionable way-he is definitely a rising star.
Janis Ancens is a Latvian fashion model. Born on July 25, 1992, Janis has appeared in a number of advertisements. The Latvian model has worked with brands such as Calvin Klein, Dior Homme, Gucci, and Neil Barrett. Janis has also starred in a number of editorials. His print portfolio includes clients such as Dazed & Confused, Man About Town, VMAN, and Num?ro Homme.
Tommy Hilfiger announces Alex Pall and Andrew (Drew) Taggart – globally known as the celebrated pop music duo, The Chainsmokers – will appear as the global brand ambassadors for Tommy Hilfiger menswear, including Hilfiger Edition, Tommy Hilfiger Tailored and Tommy Hilfiger sportswear, beginning Fall 2017. The Grammy award-winning duo brings a modern, youthful twist to the brand’s more than 30-year global menswear legacy.
The conversation between Brioni and the world’s legendary men opens a new chapter by revealing the Fall/Winter 2017 advertising campaign featuring the iconic Sir Anthony Hopkins.
GUCCI made fashion headlines this week with its sci-fi-inspired autumn/winter 2017 campaign. Shot by Glen Luchford, with art direction by Christopher Simmonds, models pose in Star Trek-influenced scenarios, fend off dinosaurs and fall prey to extra-terrestrial creatures that emerge from deep, dark lakes.
The new Loro Piana corporate textile campaign was launched in occasion of the Milano Unica textile fair (11-13 July at the Fiera Milano - Rho) and it is dedicated to the iconic Tasmanian® fabric.
Australian label Farage sees leading AFL players from the Sydney Swans running through Sydney’s CBD dressed to impress
Since its humble beginnings in 1998, Australian tailor Farage has gained a reputation for its cutting-edge tailoring and use of exquisite textiles, along with its fine service, quality and craftsmanship.
Actor Dev Patel, who catapulted to success in 2009 when he starred in the Academy Award winning film SLUMDOG MILLIONAIRE, will be the guest of honour at the Chivas Icons event on 2nd May 2017, at Play in the H Hotel. The Chivas Icons was launched in October 2016 to recognise and celebrate individuals in The Gulf, who not only make a difference themselves but also inspire others to Win The Right Way. This event will recognise Dev for his work with the #LionHeart campaign, which helps vulnerable children in India.
Life energy and the stunning beauty of flowers have provided inspiration for BOOM, PITTI BLOOMS, the leading theme of the summer trade shows. New creative ideas that blossom just like flowers: improbable, effervescent and ironic.
Emma-Jane is a London based Fashion, Lifestyle, Celebrity and PR Photographer. She started her career as a photographer in the picturesque Devon countryside. Building up a strong portfolio before moving to the city of London, having already developed a reputation for pushing boundaries and creating stunning visuals.
Vincenzo Grillo was born in Vibo Valentia, Calabria, in 1985. He begun to shoot since he was a child driven by his father’s love and experience. After graduating he moved to Milan where his brother, a photographer as well, engaged the world of fashion and beauty around the world.
Tommy Hilfiger is pleased to announce the launch of the Tommy Hilfiger Holiday 2016 collection and global advertising campaign, Hilfiger Holiday Voyage, featuring the brand’s global women’s ambassador, Gigi Hadid, alongside Francisco Lachowski. Shot in New York by photographer Gregory Harris, the campaign channels Tommy Hilfiger’s Fall 2016 nautical theme as Gigi hosts a festive party aboard the “Hilfiger Line.” The Holiday 2016 collection will be available in Tommy Hilfiger stores worldwide, select wholesale partners, and online at tommy.com, beginning November 8, 2016.
Tommy Hilfiger announces that internationally renowned tennis star and Tommy Hilfiger global brand ambassador, Rafael Nadal, will appear in the Tommy Hilfiger Tailored campaign for Fall 2016. The campaign shows Nadal wearing Tommy Hilfiger Tailored THFLEX for three different occasions, demonstrating the designs’ versatility, comfort and movability. The Tommy Hilfiger Tailored and THFLEX Rafael Nadal Edition collections are available at Tommy Hilfiger stores globally, through select wholesale partners, and online at tommy.com.
In 2006, 17-year-old O'Pry was scouted from his prom photos on MySpace by Marin; fashion-icon, model-maker, TV personality and past judge from America's Next Top Model. Bert Hamilton, a photographer from Sean's home state of Georgia, took the picture featured on this article before his career took off.
Bringing together one of the world’s biggest icons with the global comedy star, David Beckham has reunited with Kevin Hart for the new Modern Essentials selected by David Beckham campaign for H&M. The commercial is set on a road trip, picking the story up from their first commercial where Kevin prepared to play the role of David in a biopic film. This new campaign, with David and Kevin wearing identical looks from the autumn/winter 16 collection, follows Kevin’s plans to star in “I, Beckham: The Musical”. The full commercial launches on hm.com September 26.
MANGO MAN presents its new campaign for the Autumn/Winter 2016 season, featuring the models Vinnie Woolston, George Barnett, Matthew Bell and David Agbodji, who have all previously worked with prestigious international brands. The photo shoot took place in the district of Harlem, New York, and was shot by Gregory Harris.
The most important thing in advertising is the message you want to deliver. It must be something clever and grabbing the attention of your potential customers. It should be original as well.
Justin O’Shea, unmissable man about fashion with his nipped-to-the-ripped-torso three-piece suits is the new creative director of Brioni. He’s already changed the Brioni logo to a gothic font and hired Metallica to be in the ad campaign and a series of spoof videos in which O’Shea stars.
Justin O'Shea selected Metallica for his first Brioni campaign. The four members of American band are shot by photographer Zackery Michael. The campaign marks the first steps of recently appointed creative director Justin O'Shea - the tattooed, Australian former fashion director of MyTheresa.
Retailers threw their support behind Australia’s annual Wool Week to coincide with the start of the mid-winter retail season. The initiative was part of the Campaign for Wool, which aims to educate consumers about the natural benefits of wool and increase sales of wool products.
What is the face of London? And the face of Tokyo? New York? Milan? Berlin? Paris? In a brand new United Colors of Benetton global campaign, the face of each model is a partly analog, partly digital combination of all the features found in the six fashion capitals of the world.
tyle icon David Beckham has shot his latest H&M campaign for the launch of the spring 2016 Modern Essentials selected by David Beckham collection. The commercial was shot on the streets of Lisbon, where David realises that everyone wants to dress just like him. The new Modern Essentials selected by David Beckham collection will be available in two drops – February 18 and March 10 – in all H&M stores that carry menswear, as well as online.
As of early January 2016, Pitti Immagine is expanding its field of action and investing even more tangibly in its role as a promoter of young talents in contemporary fashion. It has set up a new Tutorship Management Team, dedicated exclusively to helping, accompanying and managing designers in their business and professional careers.
Many people complain about the fact that the ads are an annoying way of companies to enter into our daily lives. However, exceptions exist. The ads in this material are an excellent example of effective advertising strategies for campaigns involving social issues, writes Bored Panda.
Chiara visited Amazon’s state of the art European Fashion Photography Studio in Shoreditch, East London, to shoot the campaign with photographer Cass Bird and i-‐D magazine’s Fashion Editor, Julia Sarr-‐Jamois.
Marco Mengoni is an Italian singer-songwriter. He rose to fame in 2009, after winning the third series of Italian talent show X Factor. His debut extended play, Dove si vola, was preceded by the single with the same title, which reached the top spot of the Italian Top Digital Downloads chart and also served as his coronation song.
The Festina Group introduces the actor Gerard Butler as the new brand ambassador for the famous Festina watch brand. ‘Time to Live’ is the title of the new campaign where the actor allows access for 24 hours to his personal life. The campaign shares with the world some intimate moments in the life of Gerard Butler; at work, playing sport, relaxing, all moments where we see his passion for life. His international profile, professionalism, versatility and accessibility make Gerard Butler the perfect image for Festina. He also shares some of the campaign scenes with Denny Méndez, actress and former Miss Italy.
The dunhill Spring/Summer 2016 advertising campaign is a modern celebration of London, a homage to its gentlemen; their deep affection for classic cars and all that encompasses the perennial dunhill themes of British masculine elegance. Celebrating the idiosyncratic twists that English men bring to the most formal of wardrobes; an understated elegance, an attention to detail reflected within the cut of his blazer, the shine of his shoes and whose personality is expressed in the pattern of his tie and pocket square.
The male top model Noah Mills is the star in the David Yurman Fall Winter 2015 campaign.
After Sean O'Py appeared in Madonna's music video 'Girl Gone Wild' and in Taylor Swift's 'Blank Space', now his next part is in H&M's Christmas campaign for 2015 in which Katy Perry is in the leading role of a Christmas fairy.
As you know, Mark Vanderloo is one of the most famous male models in the world. He was born in Waddinxveen, the Netherlands, in 1968 and has been the primary model for Hugo Boss black-and-white print ads and billboards since 2005. One of Mark's most recent works is for the Ettore Bugatti Fall-Winter 2015/2016 advertising campaign and lookbook.
MANGO gets Kate Moss and Cara Delevingne together to talk about their latest work, on the first day of Milan fashion week: the autumn/winter campaign #somethingincommon.
For his new H&M campaign, David Beckham has teamed up with actor and comedian Kevin Hart to give a humorous take on the world of Beckham himself. In the campaign, for the new Modern Essentials selected by David Beckham autumn 2015 collection, Hart plays a method actor preparing to take on the role of Beckham. The video will debut on hm.com on 28 September, and in cinemas and on TV on 30 September, alongside a print and billboard campaign.
Since her Oscar-nominated performance as enigmatic rock star Penny Lane in 2000’s hit Almost Famous, actress and Hollywood royalty Kate Hudson has become a red carpet favourite with her effortless bohemian glamour.
MANGO Man is once again counting on Zinedine Zidane for the forthcoming Autumn/Winter 2015 campaign.
'The tennis star (and 14-time Grand Slam winner) is the newest face of Tommy Hilfiger underwear, tailored clothing and the TH Bold men's fragrance - and by newest face, we also mean newest abs, butt and, er, all... You're welcome!'.
Through the tree-lined allées of the iconic Luxembourg Gardens in Paris, Chloé girls walk in the crisp autumn air and the classical beauty of French architecture and nature's quiet romance, celebrating lifelong friendships.
Last week adidas unveiled The adigirl Collection, a new apparel line designed specifically for the teen athlete. The line - a first of its kind - combines key performance attributes with street style detailing to create a unique, versatile assortment of pieces that bring sport into everyday life. The adigirl Collection draws inspiration from five team sports - basketball, volleyball, track, softball and soccer.
Two outstanding fashion icons together for one brand. Kate Moss and Cara Delevingne star in the MANGO Autumn/Winter campaign. Regular models, as well as muses for prestigious designers, both know what it means to conquer the world of fashion shows. The firm is guaranteeing a spectacular campaign to launch the collections of the new season.
H&M is proud to announce that British singer-songwriter and Grammy Award winner Foxes will be the face of a new campaign this July, featuring the first looks from Divided for autumn 2015.
If you want to keep the tonus of your body, you definitely have to choose the folklore dances. What is better than dancing?
We are happy and proud to announce that the campaign, organized by Richmart, folklore ensemble 'Bulgare', Fashion.bg and Be Global Fashion Network, which aim is many people worldwide to start talking about Bulgaria and Bulgarian dances, is getting very popular and is supported by many Bulgarians and foreigners from Spain, Canada, England, Germany, France, Belgium, Austria, Denmark, Ireland, Italy, Slovenia, Poland, the USA and even from the Bulgarian team in Antarctica!
Milan-born rapper Fedez, media personality of the year, is the new face of Sisley's SS 2015 campaign
Interpreting the brand-new Sisley story with personality and charisma is Milan-born rapper, Fedez, who with his girlfriend, Giulia Valentina, will be the face of the SS 2015 campaign.
With a cast of supermodels, H&M’s new summer 2015 campaign will be the soundtrack to the season, thanks to an exclusive track by Axwell /\ Ingrosso. The commercial will debut online at hm.com on April 30, before appearing on TV and in cinemas worldwide.
The main idea of the project is to promote Bulgarian folklore dances in Bulgaria and abroad, by presenting them in videos, sent by professional dancers and amateurs, dressed in suits and contemporary clothing, instead of costumes.
World famous model Cara Delevingne is the face of the new Chanel campaign. The 22-year-old supermodel, who is part of a luxury fashion house's campaign not for the first time and is a regular on the catwalk for designer Karl Lagerdelf, has been given a retro military vision for the photo shoot.
H&M’s new Conscious Exclusive collection shows what can be done with more sustainable materials, using fabrics such as hemp, organic linen and organic leather to create pieces of great individual style. The collection, worn exclusively by actress and humanitarian Olivia Wilde in the campaign, will be available in around 200 H&M stores worldwide on April 16, as well as online.
United Colors of Benetton chooses Joan Smalls, icon and today’s top supermodel, as its muse and style ambassador for the Spring/Summer 2015 campaign. Not just a testimonial, but a true “style ambassador”, Joan is a highly talented and successful woman who reflects the perfect Benetton way of life – Italian style, that mixes fashion and practicality to which always enhances a woman’s personality.
With this series by Peter Lindberg, Michelle Williams continues to disclose facets from her enthralling personality as ambassadress for Louis Vuitton.
Forever 21 announces the launch of their Activewear campaign highlighting new high-tech features as well as on-trend designs, with key theme ‘Fit. Function. Fashion.’ Top Australian model, Shanina Shaik is the face of the campaign- her healthy physique and relaxed model off-duty sense of style naturally represents the fitness movement the new Forever 21 Activewear collection.
Without a doubt, this will be one of the winning trends in the upcoming season. Denim fabric transcends its basic status and is set to star in the launching of the new SUITEBLANCO collection. Blanca Padilla, one of today’s most desired Spanish top models, is its ambassador.
Victoria’s Secret officially debuted its Swim 2015 collection with the release of the brand’s anticipated swim catalogue. Shot by acclaimed fashion photographer Greg Kadel in the beautiful islands of Hawaii, the catalogue is the destination for the sexiest, most fashionable swim styles of the season.
Gisele Bundchen poses barefoot in the new ad campaign for "Chanel".
34-year-old model, who became the face of the iconic fragrance Chanel №5 in May last year, taking the role of Brad Pitt, shot her second campaign for the brand. On the pictures she poses barefoot in front of some of the famous landmarks of Paris.
Forever 21 announces the launch of their Holiday 2014 campaign featuring recording artist Iggy Azalea and Los Angeles Lakers guard Nick Young.
For the ADV Campaign of his Cruise 2015 collection the designer chooses to immortalize the ironic and glamour soul of the collection through the unconventional eye of the American photographer Dylan Don. As set a maxi studded “photobooth” which perfectly reflects the pop/rock mood of the campaign. Protagonist of the shooting is the gorgeous topmodel Roxy Kiscinska.
PUMA and Global Cultural icon Rihanna, announced a new multi-year partnership, kicking off in January 2015. Rihanna will become PUMA’s global ambassador for Women’s Training and serve as the PUMA Women’s Creative Director, bringing her styling sensibilities and innovation to PUMA’s collections. Embodying everything that PUMA stands for, Rihanna’s unstoppable spirit, creative energy and prowess both on and off the stage, make her the perfect representation of the PUMA brand.
In November 2014, Carrera y Carrera will launch new visuals that reinforce its international advertising campaign and the brand’s image.
Carrera y Carrera presents 5 new visuals with strong Spanish influence, complementing the advertising campaign launched in 2011.
This winter, H&M is celebrating the holidays with a spectacular campaign and festive collection. Global superstars Tony Bennett and Lady Gaga are the stars of the campaign, singing “It Don’t Mean A Thing (If It Ain’t Got That Swing)” from their #1 new album Cheek To Cheek. The extended version of the commercial premieres at hm.com on November 25.
'We shot it in London. Romeo's really good to work with. Quite a lot of people - mostly actors - feature in the video, all dancing to music', a source revealed.
Domestic clothing and footwear manufacturers have decided to join forces to strengthen the image of Polish brands both at home and abroad. Companies participating in the programme "Polish Fashion" will start tagging their products with the common label since September.
July 2014 marks the launch of one of Europe’s biggest fashion chains in Germany. The fast fashion retailer RESERVED is best known for womenswear, which transfers the latest trends and inspirations of the world’s catwalks to the street. The brand also offers a wide range of contemporary menswear and playful kid’s clothes.
Gisele Bündchen will be the celebrity in the new advertising campaign of the famous luxury fragrance Chanel N°5.
She has already collaborated with Chanel in the Cosmetics and Makeup lines. According to Chanel, Gisele represents a fresh, modern and timeless elegance that fits perfectly Chanel N°5.
Born Free is a global initiative with the goal of ending mother-to-child HIV transmission by December 31, 2015. The exclusive Shopbop + Born Free capsule collection was formed in collaboration with 22 top designers, including Victoria Beckham, C?line, Tory Burch, and Isabel Marant. 100% of the profits from this collection will benefit Born Free. The MAC AIDS Fund will match all donations and the total purchase price of all products sold, up to $500,000.
David Beckham and H&M are proud to introduce swimwear to the David Beckham Bodywear range in selected H&M stores in May 2014. The collection consists of three different styles: boardshorts, swimshorts and trunks. As with every piece in the David Beckham Bodywear range, the focus is on fit, performance, comfort and style.
The American actress Michelle Williams for the second time became the face of French luxury brand Louis Vuitton and posing for its summer campaign sitting on colorful suitcases and bags.
Supermodel Kara Delevgne once again took the fashion world, this time as the face of the cosmetic campaign of French luxury brand Yves Saint Laurent.
For the next two months, the KaDeWe atrium will be transformed into a modern palazzo, presenting Italian labels with high quality standards and the sense of tradition that often guides family-run or artisan operations. On all floors, the premium store focuses on Italy - from fashion, accessories and beauty to home and gourmet.
On April 10th, H&M launches its new Conscious and Conscious Exclusive collections. With two new materials, organic leather from the Swedish leather supplier Tärnsjö, and organic silk, the collections show what can be done in more sustainable materials.
Photographer Mario Testino finally unite the British beauty in the face of Kate Moss and Cara Delevigne and shot the models for the advertising campaign of the new fragrance of Burberry.
The Russian supermodel Irina Shayk was the face of dozens of fashion campaigns and photo shoots and designer shoes are just a part of the job of the blue-eyed brunette.
Kate Moss is the new face of Liu Jo Spring/Summer 2014 campaign. The newest campaign of the beauty encompassing all the feminine and charming vibes that you have ever imagined for your most impressive and mind-blowing looks! So here come these cute shots, ready to make us go dizzy with their absolutely unique and exquisite style suggestions and designs.
In the action-packed plot, David is locked out of a photo shoot on a rooftop in just his underwear, with no way down. He has to go to any length to get to safety, performing all his own stunts in the process. David has filmed two alternative versions, which will be put to a vote on hm.com to find the people’s favourite, voting starts January 27th.
The Australian actress Nicole Kidman undressed for the new campaign of Jimmy Choo.
The American actress who is best known for playing Bella Swan in The Twilight Saga is the star in Balenciaga's advert, presenting its newest fragrance - Rosabotanica.
The 23-year-old Stewart is topless in the black and white photos. She is 'wearing' only some beautiful flowers which burst from a vine and clings to her bare skin.
German-American actress, singer and model Kirsten Dunst is the first foreigner who is chosen to be a face of the French brand L'Oreal Professionnel.
Kirsten will take part in three advertising campaigns during 2014 and in several ads for lines 'Tecni-Art', 'Beach Waves' and 'Absolut Repair Limpidium'.
Since the spring/summer 2012 season, the Oscar-winning actress Halle Berry has been the face of DEICHMANN's premium brand, 5th Avenue, which she presents with the statement: "I love these shoes!". From 5 March 2013, her new TV spot will be appearing on German television and subsequently in most other European countries where DEICHMANN has a presence. This third spot is another declaration of love to the current models in her collection. The shoes will be arriving in stores at the same time as the start of the TV ads.
The shoe retailer United Nude created a special model of shoes, inspired by the ad campaign where Lady Gaga is presented as naked colossus with an army of tiny good looking menfolk scaling her body.
The shoes have 12 inch high heels. They are available for purchase at the United Nude flagship stores in Paris, London and Amsterdam.
Katy Perry loved posing for more "natural" shots for her latest ghd 2012 campaign.
The 'Part of Me' singer is the hair styling brand's Global Brand Ambassador and the new black-and-white shots are less character-based than her previous campaigns.
Katy - who worked with photographer Ellen von Unwerth on the images - said...
The 26-year-old singer and songwriter will grace the latest campaign for the high street chain H&M.
The theme of the campaign is a modern and feminine woman with a soft attitude. Curves and waist are important in the silhouette for this autumn, with a focus on knitwear and tweed. The colours include powder tones and accessories in wine red.
After shooting for Versace and Givenchy advertisements the famous supermodel Gizele Bundchen took part in Salvatore Ferragamo Spring-Summer 2012 ad campaign.
The photossesion was made against a background of deep Caribbean sea and shot by photographer Michael Janson. On some of the photos Gizele has teamed with sexy Canadian model and actor Noah Miles.
Naomi Campbell is starring in Roberto Cavalli's new fashion campaign.The British model, who has previously walked the runway for Versace, Vivienne Westwood and Christian Dior - joins forces with Karen Elson, Daphne Groeneveld and Kristen McMenamy to show off the new spring-summer 2012 collection of Cavalli.
The photographer Steven Meisel shot the ad campaign.
Sexy ex-model, musician and actor Jared Leto was chosen to be the new face of the new Hugo Boss fragrance, called Hugo Just Different.
The ad campaign will be launched this fall and will give the golden opportunity for the band "Thirty Seconds to Mars" to become a part of the fashion business. Jared defines himself as a naturally curious and constantly seeking new and innovative ideas.
The supermodel Gisele Bundchen is the new face of H&M’s Spring Awakening line and she looks amazing and super fresh in the collection of sheer, vintage-style prints.
This Spring season is all about retro flares, the spirit of 70s will be everywhere around us – flashback prints, soft, sheer fabrics, ruffles, frills and effortless beauty. Also, the Spring/Summer 2011 "must have" item is the platform sandal, especially a wooden one, cork or hemp base – it must be natural.
The 41-year-old Jennifer Lopez has just been named as the new face of the TOUS Spring 2011 ad campaign.
In its effort to continue to evolve into an international powerhouse, Barcelona-based jewelry brand will touch people around the world with the new face of their advertising campaign. "We are absolutely delighted to have the iconic Jennifer Lopez be the face of TOUS' Spring campaign," declares Rosa Tous.
The season Spring/Summer 2011 marked the triumphant return on the stage of the “retro style” trend: the collections of many designers are strongly influenced by the style o the 70s. Following that trend, the cosmetics giant Lancome released a limited edition seventies inspired lipstick, called “Lancome French Touch Absolu”. It is inspired by the icons of the 70s and the legendary Studio 54. The packaging looks like a glam disco ball and the main color juicy berry, which is universally flattering and wearable by everyone.
Natalie Portman joined the celebrities who become face of irresistible scents.
2011 is the year of Natalie Portman. Only a few days ago she won an Oscar for her role in “Black Swan” and not only she has big success, but this year the star will give birth to her first child. But there’s always more – Portman was chosen for the face of the new perfume “Miss Dior Cherie”.
Diane Kruger and Jérôme Lambert , CEO of Jaeger-LeCoultre officially presented the new Reverso Ultra Thin Lady at the SIHH.
The press conference was an occasion to tell the story of the last 3 years between Jaeger-LeCoultre and Diane Kruger since the Swiss Manufacture met her at Venice film festival in 2007. She expressed her long attachment with the Brand, the first time being when her mother offered her a Reverso for her 18th birthday.
Indian multinational giant Adytia Birla Group presented its new corporate advertising for 2011. It will be aired this year on the most popular televisions in the world. In the ad is starring the famous Bulgarian model Geya Antonova. The Bulgarian, who works for Expose models agency, was chosen among thousands of models for the ad.
Brazilian top model Gisele Bundchen models pieces by Balenciaga for the fashion house’s Spring 2011 campaign.
The 30-year-old Brazilian supermodel looks helpless in a forest as she poses in a black-and-white shot with male model Yuri Pleskun dressed in ghostly makeup. Steven Meisel shot the Spring 2011 campaign images, designed by Paris-based duo M/M, set to appear in February editions of the major fashion publications.
Riccardo Tisci has opened up the often closed doors of fashion by introducing an albino model in the Givenchy's spring 2011 ad campaign.
After making waves and winning praise for casting Lea T., a transexual model, in his last few campaigns for Givenchy, the designer has asked an albino model named Stephen Thompson to front his latest Givenchy ads. In the campaign are featured Stephen Thompson alongside with Daphne Groeneveld, French Vogue's 15-year-old cover girl.
Rumours have been bouncing around when Lady Gaga signed up last year to work with MAC on the Viva Glam campaign and it can be safely confirmed that Lady Gaga will once again be the face with Viva Glam in 2011 and will shot by Nick Knight and styled by Nicola Formichetti. MAC is now reporting that the Gaga campaign, which also stars Cyndi Lauper, has been its most successful to date.
Ladymatic reproduce the glorious history of the omega watches in a legend - Omega Ladymatic watch series was born in 1955, and at that age, its inherent charm and elegance of women lasted nearly an era of elegance.
This is the Omega designed specifically for women the first self-winding buy omega watch series, and the smallest device ever Omega automatic movement.
H&M finally releases campaign images of their Holiday 2010 collection with an all star cast photo shoot featuring Somali Beauties Liya Kebede, Waris Dirie and more. The shoot focused on the models in holiday-themed clothing.
The star cast is posing with their family members and friends. Wearing holiday themed clothing, the group gets us into the holiday spirit with these charming images.
The latest Lady Dior campaign, called Lady Grey features the actress Marion Cotillard spotting a different hairstyle in London carrying a grey version of the Lady Dior Cannard bag.
The 4th and last installment of the Dior cinematic campaign was shot by Mert Alas and Marcus Piggott with the French actress standing atop the London Eye Ferris Wheel.
Kate Moss has created a jewelry line for the chain stores Topshop and the presentation show will coincide with the latest clothing collection, which will also be the last that the British model creates for the retail chain, informs Philip Green, the owner of Topshop retail chain, one of Kate’s good friends.
The jewelry line designed by Moss includes precious and semi-precious stones.
Kate Moss has signed on to be the new face of Vogue Eyewear.
The British model – who has previously appeared in glasses ads for Versace, Yves Saint Laurent and Just Cavalli – will be seen in shots by photographer Mario Testino in spring 2011.
36- year-old Kate replaces Brazilian beauty Gisele in the campaign, which will also feature a selection of four sunglasses and two optical frames chosen by the model named Kate’s Favourites.
Jennifer Lopez and her twins, Max and Emme, will be the new stars of Gucci's debut childrenswear campaign.
The adverts were shot by famous photographers Mert Alas and Marcus Piggott in Mailbu in July and feature beach side shots of Lopez and her two-year-old twins, decked in the label's apparel and accessories.
According to WWD, Gucci will also make a donation to UNICEF and the Maribel Foundation - a charity founded by Lopez and her sister, Lynda, which raises money for health care for women around the world.
Charlize Theron and Orlando Bloom have been announced as the new faces of Japanese fashion brand Uniqlo.
The Japanese fashion retailer has named the stars as the global brand ambassadors for its new 'Made For All' collection.
The pair will promote the company's new tagline, which focuses on its commitment to providing clothing for everyone, regardless of nationality, age, occupation or gender, with the new advertising campaign expected to be unveiled in the autumn.
Thierry Mugler has finally confirmed the rumors – Nicola Formichetti, most known as Lady Gaga's stylist, is the new creative director of men's and women's departments. Although Nicola is fashion consultant of worldwide famous like Scarlet Johanson and Ashton Kutcher. As a stylist capacity he has worked out ad campaigns for Prada, Missoni, Iceberg, Alexander McQueen, Issey Miyake and Gareth Pugh.
"We were looking for a young talent who could really bring new energy to the brand," said Joel Palix, director general of the Mugler company.
Genlux Magazine is providing us again with fashion photoshoot of American burlesque artist, model and actress Dita Von Teese for the Fall 2010 issue, photographed by BarkhaX2. This issue of the magazine is described as Green Issue, titled “A Shady Green” and Dita is posing for the same. Each shoot unravels a story of the superstar siren and her involvement with two necessary greens-plants and money.
This fall, Armani Exchange takes us to a futuristic city at the edge of darkness with the Fall 2010 ad campaign. The campaign, called "20/20 Speed Style", delivers an intense mood of rugged elegance and cool sensuality, where runaway lovers escape from the fiery streets above and take refuge in a mysterious urban underdone, where nothing exists except the seductive intrigue of speed and style.
The fall ad campaign will be featured in major magazines such as GQ, ELLE, InStyle and Glamour.
Gucci Guilty eau de toilette is warm yet striking oriental floral perfume. Top notes of pink pepper, heart note of lilac, base notes of patchouli and amber – all velvet femininity with hint of provocation.
The patchouli that is the hallmark of Gucci fragrances, conveys a message of strength, while the notes of amber suggests deep femininity.
The fragrance will be available from this month in 30, 50 and 75 ml EDT.
Scarlett Johansson may be has stunning looks but when it comes to selling cosmetics, there is no such thing as natural beauty.
Actress Scarlett Johansson, the face of the Italian fashion label D&G, has been subjected to heavy retouching for the new makeup ad of the popular brand.
The new look of the star is a stark contrast to last year’s Marilyn Monroe-inspired look, where an angelic Scarlett shows off red lips, posing against white satin sheets.
The famous drink brand Coca-Cola has come up with their clothing line.
For the presentation of the collection, the company chose sunny Brazil. The ad campaign features popular Brazilian fashion models Leonardo Alberici, Iuri Jasper, Ana Paula Scopel, Renata Sozzi and Reinaldo Berthoti.
The debut collection features the most recent trends in fashion – blue color and floral prints.
Israeli model Bar Refaeli will be the face of Agua Bendita swimwear for spring-summer 2011.
The girlfriend of the actor Leonardo DiCaprio posed for the brand in a new ad campaign to promote their new, upcoming line. The pictures were shot at the Stahl House in the Hollywood Hills. “Passionata” and “Victoria’s Secret” are only a small part of the fashion companies that adopt Rafaeli as the perfect model for a lingerie photoshoots.
Helena Christensen is the face of the new campaign for Bali. The campaign will highlight Bali brand's intimate apparel line including bras, panties and shapewear. Despite the years, model poses more impressive than ever.
Helena said, "When I put on a beautiful bra first thing in the morning it gives me a great feeling and sense of confidence. No matter what clothes I wear it's important to me that what I wear underneath feels and looks great. Choosing the right bra is not always easy but with Bali I know I will be making the right choice for the day."
This Fall, the French cosmetics company Lancome relives the elegance of the 20’s with a makeup collection Lancome French Coquettes Fall 2010, that is etched in burned plums, metallic charcoals and elegant nudes.
The collection was created by artistic director of the company Aaron De Mey. The ad campaign French Coquettes Fall 2010 features models Daria Werbowy and Elettra Wiedemann.
Former star footballer Zinedine Zidane stars in a campaign as a model.
French football legend Zinedine Zidane is back in play as a model of the famous Japanese designer Yohji Yamamoto and his new collection for Fall/Winter 2010 Y-3.
Zidan stars in a moody, black and white series of images to promote the smort-inspired Y-3 collection which is a collaborative project between Yamamoto and adidas.
Many celebrated guests of Mercedes-Benz as Milla Jovovich, Philip Treacy, Miles Aldridge, Boris Becker, Vitali Klitschko and Matthias Schweighofer made the trip to the capital to take part in the shows at the Bebelplatz and the side events of the Mercedes-Benz Fashion Week Berlin.
Mexican fashion brand Jesus Ibarra + Bertholdo (JI+B)’s presentation on Friday evening garnered also quite a lot of attention. Mercedes-Benz brought the successful duo in from Mexico in the capital, their first international performance.
Michael Kors fashion brand completed the work on its summer collection of shoes and bags, designed by the stylish designer.
The brand published a series of photos of the new models. The promotional posters for the campaign are the work of the most famous fashion photographer at the moment - Mario Testino.
British model Naomi Campbell proved that she takes her job seriously after she posed with a fur vest on a hot NYC afternoon to model for Dennis Basso’s fall/winter 2010 campaign.
In addition to the fur vest she was wearing a one piece, green swimsuit, high heels and jewelry. The model put her long legs on show in front of a gas pump and also paraded a series of fur coats.
Spanish pearl Penelope Cruz has become the new face of the legendary ladies' perfume Lancome Tresor.
After the impressive Ines Sastre and Kate Winslet, the luxury brand chose Penelope for the new face of the mythical perfume "Tresor".
The actress will represent the brand well, as she is a classic beauty and Tresor is a classic scent.
Kylie Minogue (41) is leading a breast cancer charity campaign for the first time after her successful battle with the disease.
The singer posed in a silk sheet with the logo of Fashion Targets Breast Cancer, for photographer Mario Testino.
Minogue was diagnosed with breast cancer in 2005 during the Showgirl tour. Later she was treated with chemotherapy and radiotherapy and returned to the stage to continue her tour in November 2006.
Georgia May Jagger is the new face of Versace’s spring-summer 2010 advertising campaign. The daughter of Mick Jagger and Jerry Hall recreates the image of contemporary Bridget Bardot in front of the camera of Mario Testino.
The 17-year-old Georgia has received Model of the Year at 2009’s British Fashion Awards. She was noticed by Donatella Versace, who admits: "She is smart, she has a strong personality, she is beautiful and full of energy".
Benetton launches the first worldwide casting session to find the personal styles of young people and their vision of the future.
The winners will appear in the United Colors of Benetton product campaign for autumn-winter 2010/2011.
The ball starts rolling in February with a worldwide periodical-press campaign. Young people are invited to attend a global casting session and illustrate their style and personality – the things that make them unique – through videos and photographs, which can be uploaded at will and free of charge at www.benetton.com/casting and through a special YouTube page.
The daughter of the Rolling Stones's singer Mick Jagger, Georgia May Jagger, will be the new advertising face of Versace.
17-year-old model will be the face of the advertising campaign for spring-summer of Versace. The photos of this campaign are work of photographer Mario Thestino.
Georgia is the daughter of Mick Jagger from his marriage to model-Jerry Hall.
The american actress Eva Mendes and Irish model Jamie Dornan will be the faces of the new Calvin Klein campaign for Spring / Summer 2010.
The re-election of Eva and Jamie is due to the great success that they had in the last campaign Fall / Winter 2009.
Steven Klein will be again a photographer in the photos.
After the actress Scarlett Johansson has become a face of brands such as Revlon and Avon, the Hollywood star was hired for the Christmas campaign of the Italians Dolce & Gabbana, which will be presented the third line of perfume "L'eau The One".
In the advertising "The one trilogy", which began in September, the actress presented two other product - "Rose The One" and "The One".
The famous fawn Bambi is the main character in the new advertising campaign of Stella McCartney for her collection autumn-winter 2009-2010. “I love this cartoon character and the entire crew came to the decision that we can have fun. The clothes in the campaign are looking quite fierce, and we wanted to contrast them with the innocence of Bambi."
This is not the first time that a world fashion designer is inspired by a cartoon character. Mickey Mouse inspired US designer Jeremy Scott's autumn-winter 2009 collection.
Gucci's commercial campaign autumn-winter 2009/10
Fotographers Ines van Lamsvered and Vinuda Matadina made a fotosession with models Natsha Poly, Anja Rubik, Raquel Zimmermann, Myf Shepherd and the top model Gerhard Freidel with an insolent air and sexual poses.
The Hollywood beauty sizzles in a series of sultry images for the Spanish
retailer's Autumn/Winter 09 collection.
In one shot, Scarlett is seen posing provocatively with tousled bobbed blonde hair and a bee-sting pout as she drapes herself over a leather coach wearing an 80s-inspired grey micro mini-dress, leopard print coat and towering heels.
In a black and white picture, the 24-year-old star smoulders in skinny jeans and a vest as she leans against a wall, propping one studded high heeled foot on a chair.
The 40-year-old supermodel will front the fashion house's upcoming
Autumn/Winter campaign, taking over from German beauty Claudia Schiffer,
who starred in their most recent series of advertisements.
Christy - who has two children, Grace, five, and three-year-old Finn with husband Edward Burns -fronted YSL's campaign five years ago.
Her latest pictures, which were taken by photographers Inez van Lamsweerde and Vinoodh Matadin, will appear in fashion magazines from later this month.
In the images, Madonna is reclining on a chair wearing a vivid pink and black puff-sleeved silk ruffled shirt with lacy fingerless gloves, clutching an oversized Louis Vuitton bag bearing the fashion house's signature print.
The pictures - which were taken in New York in April by Steven Meisel - are rumoured to be accompanied by a video of the 50-year-old singer.
Steven shot the last set of pictures featuring Madonna after taking over from Mert Alas and Marcus Piggott, who had worked on Louis Vuitton campaigns for six years.
The actress Eva Mendes shows her perfect forms for new Calvin Clain's underwear
campaign autumn 2009.
She poses in scanty wear and the photos caused a great excitement in Internet. Except in underwear she posed in jeans with the fashion model Jamie Dornan. Mendes is a fashion face of the American brand scent "Secret Obsession".
The 38-year-old German supermodel has already posed for adverts for the
as yet unnamed scent, which will be launched this autumn.
Claudia confirmed: "It's an honour to be chosen as the face of the Alberta Ferretti fragrance. Alberta and I have worked together for many years and it's wonderful to be able to collaborate on this exciting project together. Alberta's designs always embody femininity and elegance which are reflected in this fragrance."
The scent is being produced by Elizabeth Arden Inc., and the campaign was shot by photographers Mert and Marcus.
Desislava Pancheva was born on 14th March 1982 in Pleven. In 2000 she finished a Professional School in textile and clothes with the specialty of Constructing and Modeling of Clothes. After 2 unsuccessful tries to enter the university and study pharmacy, a disappointment and a love affair, she decided to try in the sphere of Industrial design in the Polytechnic university in Milan.