Feminine and provocative new fragrance from Gucci - Guilty

Gucci Guilty eau de toilette is warm yet striking oriental floral perfume. Top notes of pink pepper, heart note of lilac, base notes of patchouli and amber – all velvet femininity with hint of provocation.

The patchouli that is the hallmark of Gucci fragrances, conveys a message of strength, while the notes of amber suggests deep femininity.

The fragrance will be available from this month in 30, 50 and 75 ml EDT.

The perfume will be promoted with a video and ad campaign, stylistically resembling of the movie “Sin City”. The director is Frank Miller and the one-minute promotion movie is staring actor Chris Evans and singer and Hollywood star Evan Rachel Wood.

The Gucci Guilty video ad will air for the first time during the ceremony of MTV Video Music Awards on September 12.

Frida Gianinni, creative director of Gucci said, “What we have created in Gucci Guilty is something hypnotic.”