Asia's Car Brand Giants Take Over Sofia

Over 150 vehicles, 50+ test drives, robots, and a chance to win a car!

ASIA MOTOR SHOW SOFIA 2026 brings together the automotive technologies of Japan, South Korea, and China from October 22 to 26 at Inter Expo Center.

Premieres, attractions for the whole family, gifts, and a grand prize—a choice of a car from five models—await you!

The automotive future arrives in Sofia!

From October 22 to 26, Inter Expo Center will host ASIA MOTOR SHOW SOFIA 2026 – a specialized motor show bringing together established Asian manufacturers, new brands, impressive technologies, and automotive premieres under one roof.

Visitors will be able to explore over 150 vehicles from more than 20 brands, test over 50 cars in the test drive zone, and take advantage of special offers for purchase, leasing, and financing.

And one lucky winner will drive away with a brand-new car!

The grand prize of ASIA MOTOR SHOW SOFIA 2026 is a car chosen from five models:

• GWM HAVAL JOLION
• FORTHING T5 EVO
• DONGFENG BOX
• BAIC X35 1.5T
• HONGQI H5

Five different cars, five different characters, and one winner who will choose their own prize!

The prize draw will take place on October 26 at 1:00 PM.

Viewing a car is one thing. Driving it is completely different!

That is why ASIA MOTOR SHOW SOFIA 2026 offers visitors the opportunity to test over 50 vehicles – electric, hybrid, and conventional internal combustion models.

During a single visit, car enthusiasts will be able to compare different brands, experience their acceleration, comfort, and technologies, and discover which model best fits their needs.

Japan, South Korea, and China – the automotive world in one place

Participating brands include MAZDA, SUBARU, ISUZU, KIA, KGM, BYD, BAIC, BAW, DONGFENG, FORTHING, DFSK, FOTON, GWM, HONGQI, JAC, JAECOO, LEAPMOTOR, MG, M-HERO, OMODA, VOYAH, XPENG, and others.

Visitors will see a wide range of vehicles – from compact city cars to luxury executive sedans, family SUVs, and high-tech electric vehicles.

Premieres, new technologies, special pricing, and on-site leasing, financing, and insurance options await them.

Shell turns the visit into a game with prizes!

Automotive excitement will not be limited to behind the wheel.

At the Shell booth, visitors can compete in exciting slot car races, participate in ClubSmart and Instagram raffles, and win various prizes.

Among the surprises prepared by Shell are collectible scale-model cars, car care kits, ClubSmart points, and many more gifts.

For an added dose of luck, Shell is also providing fuel vouchers as part of the motor show's prizes.

Robots are coming to ASIA MOTOR SHOW – a special weekend attraction!

Cars are not the only technology that will draw attention!

On Saturday and Sunday, October 24 and 25, visitors can also meet the robots of RoboToPlus!

The robots will be part of the show's technological attractions, adding extra excitement for visitors of all ages.

This is another reason for families to visit ASIA MOTOR SHOW over the weekend – the cars of the future and robots together in one place!

Gifts and more surprises for visitors

The organizers and partners have prepared additional surprises:

• Premio Travel – a travel voucher for every visitor.
• AREON, Official Fresh Drive Partner – a car air freshener for every visitor.
• EV Charging Station – one of the additional prizes.
• Training Centers Bulgaria – a driving course voucher worth 500 euros.
• Shell – fuel vouchers and prizes from booth activities.

Official Opening – October 22 at 6:00 PM

The official opening ceremony of ASIA MOTOR SHOW SOFIA 2026 will take place on October 22 at 6:00 PM in the central foyer of Inter Expo Center.

The ceremony will mark the start of five days dedicated to automotive innovations, new technologies, and the future of mobility.

Opening Hours – plan your visit!

October 22: 2:00 PM – 7:00 PM

October 23 - October 25: 10:00 AM – 7:00 PM

October 26: 10:00 AM – 2:00 PM

Venue: Inter Expo Center, Sofia

Dates: October 22–26, 2026

Tickets: Eventim.bg, Bilet.bg, Grabo.bg, and on-site

Official Website: www.asiamotorshow.eu