Promas and DEFI championing French menswear at Pitti Uomo 110

At Pitti Uomo 110, the spotlight turns to contemporary French fashion, through the collaboration between Promas French Menswear Fédération and DEFI. 

Creativity and dynamism set the tone for the 19 brands presented at Fortezza with the support of the two organizations, offering a rich and contemporary overview of what French menswear represents today: innovation, responsibility, an irreverent spirit, and a renewed interpretation of Parisian chic through new expressive codes. A collective vision that reflects the vitality of the French menswear scene, where craftsmanship, experimentation, and cultural dialogue converge. 
 
The selection presented at this edition brings together heritage names and brands with a more lifestyle or experimental approach, including: AMERICAN VINTAGE, ANTIK BATIK, ARMOR LUX, BOMBERS ORIGINAL, CACHÍ, CALEB PARIS, CHAPAL, CLASSIC LEGEND MOTORS, CORSO MILLE, DAYTONA73, EMILE GARÇON, EUROPANN, FRANCESCO SMALTO, IRON AND RESIN, JAGVI. Rive Gauche, LE TEMPS DES CERISES, MAISON HIDEOUT, MUSEUM GARMENTS and VON DUTCH.