Smells play a big role. From an evolutionary point of view, they give us an indication of whether something is edible or whether we should rather keep our hands off it. Furthermore, they determine whether we find a person likeable or not. Smell is therefore a key element in the search for a partner.
Rihanna is working on a male scent and she plans to wear it herself. The 24-year-old star launched her debut perfume, Reb'l Fleur, last year before following it up with Rebelle, and has plans to expand the range further in the coming months.
The singer admitted: "I'm working on a male scent. But it will be unisex, because I love wearing men's fragrances. You know how you love to smell like your boyfriend all day?' The Umbrella singer also shared: "I wanted this to be the fragrance no man can resist - and it is!"
The world champion of Formula 1 Jenson Button has been signed as the ambassador for BOSS Bottled Sport, the newest addition to the BOSS Bottled portfolio.
This is not the first time the 32-year-old former world champion (in 2009) has modeled for Boss, since he and Lewis Hamilton were part of the 30th anniversary celebration of Hugo Boss’s partnership with McLaren in 2011. Now Jenson Button is fronting the Sport version of Boss Bottled.
Sexy ex-model, musician and actor Jared Leto was chosen to be the new face of the new Hugo Boss fragrance, called Hugo Just Different.
The ad campaign will be launched this fall and will give the golden opportunity for the band "Thirty Seconds to Mars" to become a part of the fashion business. Jared defines himself as a naturally curious and constantly seeking new and innovative ideas.
Natalie Portman joined the celebrities who become face of irresistible scents.
2011 is the year of Natalie Portman. Only a few days ago she won an Oscar for her role in “Black Swan” and not only she has big success, but this year the star will give birth to her first child. But there’s always more – Portman was chosen for the face of the new perfume “Miss Dior Cherie”.
Beyoncé’s hot new perfume ad has been banned in Great Britain for its overtly sexual content. British advertising authorities have deemed it “too sexually provocative” to air on daytime television.
The commercial, which begins with an image of the singer and actress lying naked in a room, has been deemed "too sexy" to be seen by young children and will not be shown on British TV before 7.30pm.
The scent of Bulgarian roses will allure you in the new fragrance of the luxury perfume brand Issey Miyake.
In Paris everything is different. Even a cloudy day in November is capturing with a mysterious and enigmatic radiation. Privacy and seduction are the two key words that describe completely new fragrance "L'Eau d'Issey Florale", which was presented in the French capital.
San-Francisco based niche perfume house DelRae have introduced a new unisex fragrance called Panache inspired by the iconic character from Edmond de Rostand play Cyrano de Bergerac.
Top notes are bergamot, pink pepper, ambrette (musk mallow), carribbean magnolia and rum; middle notes are vetiver, oak, ylang-ylang, jasmine and cardamom; base notes are musk, amber, olibanum and white honey.
In September 2010 Givenchy launches Play for Her, a female version of the famous and seductive Play for Him fragrance from 2008. The face of the campaign, together with Justin Timberlake is the Canadian model and actress Noot Sear.
This new fragrance comes in two variations created around a common spirit. The Eau de Parfum is a delicate echo of the Eau de Parfum Intense.
Eau de Parfum: A woody, fruity floral aromatic fragrance.
Gucci Guilty eau de toilette is warm yet striking oriental floral perfume. Top notes of pink pepper, heart note of lilac, base notes of patchouli and amber – all velvet femininity with hint of provocation.
The patchouli that is the hallmark of Gucci fragrances, conveys a message of strength, while the notes of amber suggests deep femininity.
The fragrance will be available from this month in 30, 50 and 75 ml EDT.
Italian fashion brand “Bvlgari” has launched a new male fragrance “Bvlgari Man”.
Fresh and inspiring scent is available in bottles of 30 ml, 60 ml and 100 ml.
It is made from Calabrian bergamot, violet leaves and lotus blossom, as well as sandalwood, white woods and cashmere wood. As a finishing notes you will find vegetal amber, white honey and musk.
Emilio Pucci fashion house launched the new perfume for women, Miss Pucci, which is both sensual and energizing. Miss Pucci follows 2007’s Pucci Vivara and the pottle shares that fragrance’s bubble motif.
The scent notes include citrus, rose, orange blossom, jasmine, cedar, iris and white musk.
Singer Shakira finally has her own fragrance named "S by Shakira", which she presented in Spain.
The Columbian superstar confessed to being involved in the process in order to find the essence that captures her young spirit that will also stimulate the imagination.
Actress Natalie Portman has been named the new face of Parfums Christian Dior.
The discreet beauty of the charming Natalie has not left unnoticed by the marketing department of Dior. Her work with the fashion house marks the first time the actress has represented a cosmetic brand. She joins Sharon Stone, Charlize Theron, Jude Law and Monica Bellucci in supporting the brand.
Chanel will launch on the market Bleu (blue), a new fragrance for men, in late summer.
The perfume is named after a Chanel fragrance of the 1930s. Bleu de Chanel is a woody aromatic signed by in-house perfumer Jacques Polge.
The perfume has notes of citrus, peppermint, pink peppercorn, grapefruit, cedar, jasmine, ginger and sandalwood.
The beautiful German actress Diane Kruger will be the new face of Calvin Klein’s perfume – Beauty.
Kruger, who will front the campaign for promotion of the new fragrance this fall, follows in the footsteps of Kate Moss, Christy Tarlingtan, Eva Mendes, Natalie Vodyanova and Scarlett Johansson, who have all fronted campaigns for the brand.
The famous Hollywood actress Jennifer Aniston will soon present her own fragrance, named "Lola Vie".
The actress who became famous with her role in “Friends”, has created her own perfume line, after turning down a number of offers to become a celebrity spokeswoman for established perfume lines, reports Starpulse.