Jared Leto - the new face of "Hugo" fragrances

Sexy ex-model, musician and actor Jared Leto was chosen to be the new face of the new Hugo Boss fragrance, called Hugo Just Different.

The ad campaign will be launched this fall and will give the golden opportunity for the band "Thirty Seconds to Mars" to become a part of the fashion business. Jared defines himself as a naturally curious and constantly seeking new and innovative ideas.

Jared Leto is known for his acting (the movies "Panic room", "Requiem for a dream") and for his music - he is the frontman for the band 30 Seconds to Mars. The star has attracted the attention of "Hugo" with his lifestyle and ambitions, which embody the HUGO spirit. "HUGO inspires men to succeed through creativity, which is something I’ve aimed for my entire career. Like the HUGO man I look for inspiration in everything around me and seek out unusual and unexpected things and experiences," Jared said.