Bleu – the new Chanel’s fragrance for men

Chanel will launch on the market Bleu (blue), a new fragrance for men, in late summer.

The perfume is named after a Chanel fragrance of the 1930s. Bleu de Chanel is a woody aromatic signed by in-house perfumer Jacques Polge.

The perfume has notes of citrus, peppermint, pink peppercorn, grapefruit, cedar, jasmine, ginger and sandalwood.

The advertising will feature French actor Gaspard Ulliel and model Ingrid Schram, directed by Martin Scorsese. The 60 second film relates the story of a man who tries to conquer the heart of a young woman.

Bleu de Chanel will be available in France on 19 August., priced at 54 euro for 50 ml and 74 euro for 100 ml.