The perfume is dedicated to the homonymous famous safari jacket, which was presented in a collection from 1968.
The perfume composition blends the contrasts of hot desert aromas and fresh tones that are desirable in the summer as "the hottest of all fresh waters". Sparkling and invigorating notes of lemon, Italian bergamot and mandarin give way to the core made of white flower petals, orange leaf, galbanum and black currant bud. The base is warm and sensual due to the spiciness of pink pepper and ginger.
Lacoste presented its new fragrance collection L.12.12. It was inspired by the famous polo shirts Lacoste, created first by a French tennis player Rene Lacoste in the distant 1927.
The new collection includes 3 fragrances that match three colors of the polo: white, blue and green. L.12.12 White represents simplicity, elegance and freshness, blue symbolizes intensity, aquatic life and manhood, and green stands for nature and good vibrations.
Chopard launches a new fragrance for men, Noble Vetiver, to mark the 150th anniversary of this house. The fragrance represents timeless elegance and precision of the house and it aims at men who share their passion for high quality and beautiful things.
Chopard Noble Vetiver was created by perfumer Lucas Sieuzac, who was based on woody-spicy-leathery aromas.
San-Francisco based niche perfume house DelRae have introduced a new unisex fragrance called Panache inspired by the iconic character from Edmond de Rostand play Cyrano de Bergerac.
Top notes are bergamot, pink pepper, ambrette (musk mallow), carribbean magnolia and rum; middle notes are vetiver, oak, ylang-ylang, jasmine and cardamom; base notes are musk, amber, olibanum and white honey.
In September 2010 Givenchy launches Play for Her, a female version of the famous and seductive Play for Him fragrance from 2008. The face of the campaign, together with Justin Timberlake is the Canadian model and actress Noot Sear.
This new fragrance comes in two variations created around a common spirit. The Eau de Parfum is a delicate echo of the Eau de Parfum Intense.
Eau de Parfum: A woody, fruity floral aromatic fragrance.
Gucci Guilty eau de toilette is warm yet striking oriental floral perfume. Top notes of pink pepper, heart note of lilac, base notes of patchouli and amber – all velvet femininity with hint of provocation.
The patchouli that is the hallmark of Gucci fragrances, conveys a message of strength, while the notes of amber suggests deep femininity.
The fragrance will be available from this month in 30, 50 and 75 ml EDT.
Italian fashion brand “Bvlgari” has launched a new male fragrance “Bvlgari Man”.
Fresh and inspiring scent is available in bottles of 30 ml, 60 ml and 100 ml.
It is made from Calabrian bergamot, violet leaves and lotus blossom, as well as sandalwood, white woods and cashmere wood. As a finishing notes you will find vegetal amber, white honey and musk.
Britney Spears new perfume "Radiance" will be available on the market in September 2010.
The singer is ready to release her new 9th fragrance this Fall, which is, according to her, a feminine blend of red berries, soft musk and delicate flower petals. The perfume is also bursting with tuberose, jasmine, orange flower and iris. The scent will be delivered in a faux rhinestone encrusted bottle and will retail for $63 for 50 ml; $78 for 100 ml.
Emilio Pucci fashion house launched the new perfume for women, Miss Pucci, which is both sensual and energizing. Miss Pucci follows 2007’s Pucci Vivara and the pottle shares that fragrance’s bubble motif.
The scent notes include citrus, rose, orange blossom, jasmine, cedar, iris and white musk.
Singer Shakira finally has her own fragrance named "S by Shakira", which she presented in Spain.
The Columbian superstar confessed to being involved in the process in order to find the essence that captures her young spirit that will also stimulate the imagination.
World famous fashion house Kenzo presented a new perfume named Kenzo Homme, created by Olivier Polge.
The fragrance has notes of mint, basil, rosemary and cedar.
The design of the flacon is inspired by nature, so the man who wears it can feel like a real Robin Hood. The bottle looks like a blue bamboo shoot cambered by the wind. The box features the bamboo in a graphic, balanced dynamic.
Australian singer Kylie Minogue will launch her new fragrance for women, attributed to the controversial Marie-Antoinette, called Pink Sparkle.
The new perfume will be on sale in July 2010. It is inspired by the luxury pink champagne, which is very hard to find in stores.
Pink Sparkle will be available in 15 ml edt and 30 ml edp, along with 200 ml shower gel and body lotion.