How Long Can Fragrance Last? Myths and Facts Explained

The longevity of a fragrance is influenced by several key factors, including the concentration of the perfume oils, the quality of the ingredients, and the composition of the scent itself. A long lasting fragrance typically contains a higher concentration of perfume oils, which allows the scent to linger on the skin for an extended period. The combination of top, middle, and base notes also plays a critical role, with heavier base notes like musk, amber, and woods providing a longer-lasting effect than lighter, more volatile top notes such as citrus or floral accords.

How to Choose and Wear Men's Fragrance to Compliment Your Style

Smell is a powerful sense, and fragrance can foster deep emotional connections. Your scent speaks volumes about you, and men's fragrances have come to suit your style needs. A high-quality fragrance will create a better impression and complement your outfit. However, dressing up isn't as easy, and knowing how to wear your fragrance is vital. You can ruin your look by making simple mistakes, even when you have the best fragrance. 

Special Perfumes that Take You to Attractive Destinations

Think of a vibrant, bustling seaside city on the Mediterranean coast. Can you imagine the fragrances you would smell if you were there? Probably citrus, olive oil, the sun, and the sea. Indeed, special places often have scents that an imaginative mind can associate with them. This article is about special types of perfumes that highlight the relationship between fragrances and attractive destinations.

The History of Creating Perfume

The art of perfume creation goes back thousands of years, and a lot has changed over this time. From the days when perfumes were used predominantly for cleanliness and hygiene to now when there has never been more choice in the fragrance industry, read on to find out all about the history of creating perfume. Plus, discover what the future holds for perfume-making.

What are the Different Types of women's perfumes

A woman's fragrance can be a powerful tool, leaving a lasting impression on those around her. The fragrance has always been essential to anyone's style, helping to express individuality and evoke certain moods. With so many different types of women's perfumes available nowadays, it can be overwhelming to choose the right one. From floral scents to woody and oriental, each fragrance has its unique blend of notes and characteristics.

Why use a Niche Perfume?

Smells play a big role. From an evolutionary point of view, they give us an indication of whether something is edible or whether we should rather keep our hands off it. Furthermore, they determine whether we find a person likeable or not. Smell is therefore a key element in the search for a partner.

MANGO presents new line of men's fragrances

MANGO announces the international launch of its new line of male fragrances, Fragrance Department, which includes three offerings, each one inspired by a different lifestyle.The three fragrances, and their simple and modern packaging design, are aimed at the fashion-conscious, masculine, contemporary and elegant male.

Kit Harington as the ambassador for The One for Men

World-renowned British actor Kit Harington joins the Dolce&Gabbana family in the exciting new video and print campaign of The One for Men. His charismatic personality makes him the perfect ambassador for the fragrance. He is the Dolce&Gabbana man.

Simon Nessman - the face of Giorgio Armani

He began modeling in his young teens, around the time he was 14 or 15 years old. In 2011, models.com ranked him as the second most successful model in the industry. n 2011, models.com ranked him the second most successful male model in the industry behind Sean O'Pry.

Cristiano Ronaldo with a new fragrance

The football player Cristiano Ronaldo has released his new CR7 perfume, claiming it's "his secret weapon" for self-confidence.

Mathias Lauridsen - the most famous Danish model

Copenhagen, Denmark native Mathias Lauridsen is an internationally renowned supermodel best known for appearing in advertising campaigns for Christian Dior, Calvin Klein, Herm?s, and Jil Sander. Perhaps most significantly, he sat for legendary photographer, the late Richard Avedon.

Dolce and Gabbana fragrance - Intenso

Dolce&Gabbana Intenso is pure instinct; the power of an emotion that is freely expressed. It is the force of a determined man, with a heart that is rooted in tradition, yet revels in the modern world. Dolce&Gabbana Intenso is a woody aromatic fragrance, whose profound appeal is defined by a brand new discovery in the olfactory world: the Moepel accord which has been re-created from the flowers and leaves of the Milkwood tree using Headspace technology.

Tommy Hilfiger introduces fall 2016 tailored campaign with global brand ambassador Rafael Nadal

Tommy Hilfiger announces that internationally renowned tennis star and Tommy Hilfiger global brand ambassador, Rafael Nadal, will appear in the Tommy Hilfiger Tailored campaign for Fall 2016. The campaign shows Nadal wearing Tommy Hilfiger Tailored THFLEX for three different occasions, demonstrating the designs’ versatility, comfort and movability. The Tommy Hilfiger Tailored and THFLEX Rafael Nadal Edition collections are available at Tommy Hilfiger stores globally, through select wholesale partners, and online at tommy.com.

Stella McCartney's new fragrance - Pop

“POP is a spirit. It’s about capturing and celebrating that very special and exciting time when you are finding yourself and coming into your own. It’s about freedom, and starting your life away from judgments or labels” – Stella McCartney.

Most expensive perfumes in the world for men 2015

It is difficult to find a man who does not wear perfume on different occasions whether they are formal or casual. We present you some of the most expensive perfumes in the world for men.

Shakira with a new perfume

The new perfume of the Colombian singer Shakira will be in a bottle that looks like a guitar.

Sofia Vergara with a perfume for a special occasion

The actress Sofia Vergara will wear her own perfume, which she is going to launch in October specially for her wedding.

The new Miss Dior advertisement with Natalie Portman

In 1947, Christian Dior created Miss Dior, his first fragrance. He wanted to surprise women and bring back their smiles. He drew inspiration from Catherine, his beloved younger sister. She had returned from the bleakest days of war, and yet chose to be a young woman full of life and desire. She was a paradigm of energy and light-heartedness. Miss Dior inherited her love of liberty. An adventurous heroine, governed by the passion in her heart.

Mercedes-Benz Fashion Week Russia presents Spring-Summer 2015 collections

The 29th season of Mercedes-Benz Fashion Week Russia takes place in Moscow from 22nd to 26th October. Over 70 participants will show their collections for Spring-Summer 2015.

Gwyneth Paltrow is the new face of Hugo Boss

After Boss Nuit and Boss Jour and art director of the women's fashion line Hugo Boss - Jason Wu presented the new fragrance for women of the brand Boss Ma Vie, and the face of the new advertising campaign is Gwyneth Paltrow.

Gisele Bündchen is the new face of Chanel N°5

Gisele Bündchen will be the celebrity in the new advertising campaign of the famous luxury fragrance Chanel N°5.
She has already collaborated with Chanel in the Cosmetics and Makeup lines. According to Chanel, Gisele represents a fresh, modern and timeless elegance that fits perfectly Chanel N°5.

Marc Jacobs with a new version of Daisy Dream

Marc Jacobs, a creative director of luxury brand "Louis Vuitton" and a talented designer, creates a new flavor of his collection of perfumes "Daisy".

Cheryl Cole releases her first fragrance in August 2014

British singer Cheryl Cole will present her first fragrance this August.
'I AM SO EXCITED!!! I couldn't wait to tell you - It is called 'StormFlower' and will be ready for you in August!!! aaaaahhhhhh!!!', she wrote in her Instagram profile.

Alicia Keys is the new face of Givenchy

Alicia Keys has become the new face of Givenchy's perfumes.
The singer signed the first contract for advertising cosmetic perfume at the department of the French fashion house and she will be the face of their newest scent, which will be released in September.

Cara Delevingne and Kate Moss for the campaign of Burberry's fragrance

Photographer Mario Testino finally unite the British beauty in the face of Kate Moss and Cara Delevigne and shot the models for the advertising campaign of the new fragrance of Burberry.

Blake Lively is the new face of Gucci

Blake Lively was asked to promote Gucci's new fragrance ''surreal'' and admitted that she loves being associated with the brand and working with their designer Frida Giannini.

Kristen Stewart in Balenciaga's new campaign

The American actress who is best known for playing Bella Swan in The Twilight Saga is the star in Balenciaga's advert, presenting its newest fragrance - Rosabotanica.
The 23-year-old Stewart is topless in the black and white photos. She is 'wearing' only some beautiful flowers which burst from a vine and clings to her bare skin.

Calvin Klein new fragrance for Spring 2014

The Calvin Klein Endless Euphoria fragrance for women is glamorous, chic and exciting. The sophisticated and pleasant notes included in the bouquet of this fabulous perfume have the most memorable components for you to be able to leave your traces wherever you go. Those surrounding you will not be able to forget you even when you’re long gone.

Montblanc Unveils New York Boutique on Madison Avenue

Linda Evangelista for Loewe

A few months ago it became clear that the model Linda Evangelista will be the face of the new perfume of the luxury brand "Loewe".

JLove - the 20th fragrance of Jennifer Lopez

The new perfume of the singer brings the stunning title JLove and it can be found in shops in October.

"When we created the first perfume Glow, I was thinking how to do the most beautiful scent ever created. We made beautiful things with this perfume and I fell in love with the business", revealed the actress.

Swarovski's new perfume debuts in September

Two years after they launched Aura, Swarovski unveils their new perfume Miss Aura inspired by butterflies. It will be released in September.

Natalie Portman naked in a Dior ad

Natalie Portman appears naked in her latest advert for Rouge Dior Nude Lipcolor.

The range of lipcolours comes in eight shades, including a special hue, Grège #169, proceeds of which will benefit Natalie's chosen charity, the Free the Children Association. The star picked the hue specifically as it is one which she wears herself.

Chanel ready to launch new Coco Noir scent

Chanel are finalising the release of their new Coco Noir scent, the third made in homage to designer Gabrielle 'Coco' Chanel.

The fragrance is intended to focus on the interplay between light and dark and the luminosity of black and Baroque elements.

The scent is a "luminous, transparent oriental," according to Christopher Sheldrake, perfumer for Chanel, and it has been developed by the company's master perfumer, Jacques Polge.

Rihanna's Rebelle is the fastest-selling celebrity perfume in the UK

The pop star Rihanna is already a real business lady. The singer is about to conquer the perfume industry.

After her first fragrance “Reb’l Fleur” was sold very well on the market, the second scent "Rebelle" is the fastest-selling celebrity perfume in the UK. Since being released in February the fragrance has sold over 2 million bottles and is expected to sell a record-breaking 4 million by the end of the year.

Rihanna is working on a male fragrance that no man can resist

Rihanna is working on a male scent and she plans to wear it herself. The 24-year-old star launched her debut perfume, Reb'l Fleur, last year before following it up with Rebelle, and has plans to expand the range further in the coming months.

The singer admitted: "I'm working on a male scent. But it will be unisex, because I love wearing men's fragrances. You know how you love to smell like your boyfriend all day?' The Umbrella singer also shared: "I wanted this to be the fragrance no man can resist - and it is!"

Jenson Button to be the new face of Hugo Boss

The world champion of Formula 1 Jenson Button has been signed as the ambassador for BOSS Bottled Sport, the newest addition to the BOSS Bottled portfolio.

This is not the first time the 32-year-old former world champion (in 2009) has modeled for Boss, since he and Lewis Hamilton were part of the 30th anniversary celebration of Hugo Boss’s partnership with McLaren in 2011. Now Jenson Button is fronting the Sport version of Boss Bottled.

Adam Levine launching his own fragrance in 2013

Maroon 5 frontman Adam Levine will release his first scent called 222 next year. Adam will team up with ID PERFUMES for the product, which will be made for both men and women. The new fragrance will be available for sale in May 2013.

"Adam is a performer with tremendous charisma, both on stage and on TV," the perfume company's chairman and CEO Ilia Lekach said in a statement.

Jared Leto - the new face of "Hugo" fragrances

Sexy ex-model, musician and actor Jared Leto was chosen to be the new face of the new Hugo Boss fragrance, called Hugo Just Different.

The ad campaign will be launched this fall and will give the golden opportunity for the band "Thirty Seconds to Mars" to become a part of the fashion business. Jared defines himself as a naturally curious and constantly seeking new and innovative ideas.

Stars will compete for top perfume honour

Christina Aguilera, Mariah Carey and Shakira are among the stars battling it out for a top honour at a prestigious fragrance awards ceremony later this year.

Aguilera's self-titled scent, as well as her By Night version, Carey's Lollipop Bling, and S by Shakira are all up for the Broad Appeal (Women) honour at America's annual FiFi Awards. Also nominated are Halle by Halle Berry, Avril Lavigne's Forbidden Rose, Eva by Eva Longoria and Outspoken by Fergie of the Black Eyed Peas.

Yves Saint Laurent launching a new summer fragrance

The perfume is dedicated to the homonymous famous safari jacket, which was presented in a collection from 1968.

The perfume composition blends the contrasts of hot desert aromas and fresh tones that are desirable in the summer as "the hottest of all fresh waters". Sparkling and invigorating notes of lemon, Italian bergamot and mandarin give way to the core made of white flower petals, orange leaf, galbanum and black currant bud. The base is warm and sensual due to the spiciness of pink pepper and ginger.

Jennifer Aniston promotes her new self-titled perfume in Mexico

Despite reportedly lackluster sales of her first signature perfume in the UK, actress Jennifer Aniston launched her debut fragrance to US consumers on Thursday at the St. Regis Hotel in Mexico City, Mexico.

The 42-year-old actress created a fragrance that claims to evoke the scent of "sunny days at the beach and happy summer nights". She launched the perfume at Harrods in London back in July of last year, initially under the name "Lolavie".

Natalie Portman is the new face of Miss Dior Cherie perfume

Natalie Portman joined the celebrities who become face of irresistible scents.

2011 is the year of Natalie Portman. Only a few days ago she won an Oscar for her role in “Black Swan” and not only she has big success, but this year the star will give birth to her first child. But there’s always more – Portman was chosen for the face of the new perfume “Miss Dior Cherie”.

Lacoste presented its new fragrance collection L.12.12

Lacoste presented its new fragrance collection L.12.12. It was inspired by the famous polo shirts Lacoste, created first by a French tennis player Rene Lacoste in the distant 1927.

The new collection includes 3 fragrances that match three colors of the polo: white, blue and green. L.12.12 White represents simplicity, elegance and freshness, blue symbolizes intensity, aquatic life and manhood, and green stands for nature and good vibrations.

Jaguar launched new limited edition fragrance

One of the twenty best known brands worldwide, Jaguar launched new, limited edition perfume, named "Jaguar Woman Ivory Edition", developed by perfumer Vincent Schaller.

The perfume is a sparkling new fragrance with lively, fruity notes of mandarin, red grapefruit and black currant.

Beyonce's Heat perfume advertisement is too sexy for UK

Beyoncé’s hot new perfume ad has been banned in Great Britain for its overtly sexual content. British advertising authorities have deemed it “too sexually provocative” to air on daytime television.

The commercial, which begins with an image of the singer and actress lying naked in a room, has been deemed "too sexy" to be seen by young children and will not be shown on British TV before 7.30pm.

Chopard celebrates 150th anniversary with new perfume

Chopard launches a new fragrance for men, Noble Vetiver, to mark the 150th anniversary of this house. The fragrance represents timeless elegance and precision of the house and it aims at men who share their passion for high quality and beautiful things.

Chopard Noble Vetiver was created by perfumer Lucas Sieuzac, who was based on woody-spicy-leathery aromas.

Bulgarian Rose in the new perfume by Issey Miyake

The scent of Bulgarian roses will allure you in the new fragrance of the luxury perfume brand Issey Miyake.

In Paris everything is different. Even a cloudy day in November is capturing with a mysterious and enigmatic radiation. Privacy and seduction are the two key words that describe completely new fragrance "L'Eau d'Issey Florale", which was presented in the French capital.

Panache fragrance inspired by Cyrano de Bergerac

San-Francisco based niche perfume house DelRae have introduced a new unisex fragrance called Panache inspired by the iconic character from Edmond de Rostand play Cyrano de Bergerac.

Top notes are bergamot, pink pepper, ambrette (musk mallow), carribbean magnolia and rum; middle notes are vetiver, oak, ylang-ylang, jasmine and cardamom; base notes are musk, amber, olibanum and white honey.

Eva Longoria: My new perfume is sexy

Actor Eva Longoria Parker says her perfume, Eva by Eva Longoria , is the perfect thing to attract a man.

The Desperate Housewives star launched her debut fragrance in April and believes men all over the world will love the scent and want their partners to wear it all the time. “I want him to devour the woman that’s smelling my fragrance. If he smells my fragrance he should jump on that woman,” Eva said.

Guy Ritchie for Dior

Full version of the short film directed by Guy Ritchie for Dior finally came online on the company’s official website.

The sexy little five-minute commercial of Dior Homme features charming Jude Law and sexy Slovak model Michaela Kocianov.

In the movie there are 3 main characters – man, woman and perfume. In this 5-minute movie, the genius of cinematography is managed to show to the viewers silted dialogue, idle sexual tension, intrigue and passion.

Fragrance couple by Givenchy

In September 2010 Givenchy launches Play for Her, a female version of the famous and seductive Play for Him fragrance from 2008. The face of the campaign, together with Justin Timberlake is the Canadian model and actress Noot Sear.

This new fragrance comes in two variations created around a common spirit. The Eau de Parfum is a delicate echo of the Eau de Parfum Intense.

Eau de Parfum: A woody, fruity floral aromatic fragrance.

Celine Dion has unveiled her latest fragrance, Pure Brilliance

Celine Dion has unveiled her latest fragrance, Pure Brilliance. The perfume is a fruity floral scent with notes of pear, apple, freesia and green leaves. Its flacon was inspired by jewelry – gems and emerald-shape cut. The stopper has amethyst color with gold neck.

"Pure Brilliance is about the radiance and beauty at the heart of every woman. It's the energy within that makes every woman unique”, said Dion.

Feminine and provocative new fragrance from Gucci - Guilty

Gucci Guilty eau de toilette is warm yet striking oriental floral perfume. Top notes of pink pepper, heart note of lilac, base notes of patchouli and amber – all velvet femininity with hint of provocation.

The patchouli that is the hallmark of Gucci fragrances, conveys a message of strength, while the notes of amber suggests deep femininity.

The fragrance will be available from this month in 30, 50 and 75 ml EDT.

Bvlgari launches new fragrance for man – Bvlgari Man

Italian fashion brand “Bvlgari” has launched a new male fragrance “Bvlgari Man”.

Fresh and inspiring scent is available in bottles of 30 ml, 60 ml and 100 ml.

It is made from Calabrian bergamot, violet leaves and lotus blossom, as well as sandalwood, white woods and cashmere wood. As a finishing notes you will find vegetal amber, white honey and musk.

Britney Spears launches her new fragrance named "Radiance"

Britney Spears new perfume "Radiance" will be available on the market in September 2010.

The singer is ready to release her new 9th fragrance this Fall, which is, according to her, a feminine blend of red berries, soft musk and delicate flower petals. The perfume is also bursting with tuberose, jasmine, orange flower and iris. The scent will be delivered in a faux rhinestone encrusted bottle and will retail for $63 for 50 ml; $78 for 100 ml.

Bruce Willis launched his own fragrance

Bruce Willis has launched his signature fragrance this week, named simply: Bruce Willis. He created the signature collection in partnership with the German beauty company – LR Health & Beauty Products, who defined the perfume as a heavy scent, masculine and unusual.

The tagline of “Bruce Willis” will be “Smart guys live forever”.

The collection includes hair and body wash, deodorant, aftershave balm and eau de parfum. The scent features hints of grapefruit, pepper and vetiver.

Miss Pucci by Emilio Pucci - new fragrance

Emilio Pucci fashion house launched the new perfume for women, Miss Pucci, which is both sensual and energizing. Miss Pucci follows 2007’s Pucci Vivara and the pottle shares that fragrance’s bubble motif.

The scent notes include citrus, rose, orange blossom, jasmine, cedar, iris and white musk.

Shakira unveiled her new fragrance

Singer Shakira finally has her own fragrance named "S by Shakira", which she presented in Spain.

The Columbian superstar confessed to being involved in the process in order to find the essence that captures her young spirit that will also stimulate the imagination.

Kenzo presented a new fragrance for men

World famous fashion house Kenzo presented a new perfume named Kenzo Homme, created by Olivier Polge.

The fragrance has notes of mint, basil, rosemary and cedar.

The design of the flacon is inspired by nature, so the man who wears it can feel like a real Robin Hood. The bottle looks like a blue bamboo shoot cambered by the wind. The box features the bamboo in a graphic, balanced dynamic.

Natalie Portman is the new face of Parfums Christian Dior

Actress Natalie Portman has been named the new face of Parfums Christian Dior.

The discreet beauty of the charming Natalie has not left unnoticed by the marketing department of Dior. Her work with the fashion house marks the first time the actress has represented a cosmetic brand. She joins Sharon Stone, Charlize Theron, Jude Law and Monica Bellucci in supporting the brand.

Bleu – the new Chanel’s fragrance for men

Chanel will launch on the market Bleu (blue), a new fragrance for men, in late summer.

The perfume is named after a Chanel fragrance of the 1930s. Bleu de Chanel is a woody aromatic signed by in-house perfumer Jacques Polge.

The perfume has notes of citrus, peppermint, pink peppercorn, grapefruit, cedar, jasmine, ginger and sandalwood.

Diane Kruger will be the face of Calvin Klein’s new fragrance

The beautiful German actress Diane Kruger will be the new face of Calvin Klein’s perfume – Beauty.

Kruger, who will front the campaign for promotion of the new fragrance this fall, follows in the footsteps of Kate Moss, Christy Tarlingtan, Eva Mendes, Natalie Vodyanova and Scarlett Johansson, who have all fronted campaigns for the brand.

Kylie Minogue is launching new perfume

Australian singer Kylie Minogue will launch her new fragrance for women, attributed to the controversial Marie-Antoinette, called Pink Sparkle.

The new perfume will be on sale in July 2010. It is inspired by the luxury pink champagne, which is very hard to find in stores.

Pink Sparkle will be available in 15 ml edt and 30 ml edp, along with 200 ml shower gel and body lotion.

Penelope Cruz Is The New Face Of Lancôme Trésor

Spanish pearl Penelope Cruz has become the new face of the legendary ladies' perfume Lancome Tresor.

After the impressive Ines Sastre and Kate Winslet, the luxury brand chose Penelope for the new face of the mythical perfume "Tresor".

The actress will represent the brand well, as she is a classic beauty and Tresor is a classic scent.

Jennifer Aniston launches her debut fragrance – Lola Vie

The famous Hollywood actress Jennifer Aniston will soon present her own fragrance, named "Lola Vie".

The actress who became famous with her role in “Friends”, has created her own perfume line, after turning down a number of offers to become a celebrity spokeswoman for established perfume lines, reports Starpulse.

Annick Goutal with a new fragrance - Ninfeo Mio

The famous French fragrance house Annick Goutal released its latest creation - "Ninfeo Mio" which smells like a unisex and is being marketed as such. As always with Annick Goutal unisex fragrances, you can pick whether you wand the girl or the boy bottle, but you will get the same juice either way.

This fragrant composition introduces light and luminousness in top notes which incorporate cedrate, Italian lemon and galbanum, which evoke first rays of sun in early dawn, fresh and clear air and birth of a new day.

Kylie Minogue has launched her new fragrance - "Couture"

Kylie Minogue has launched her new fragrance - "Couture"

Couture is a sparkling, sophisticated floral musky fragrance that exudes elegance and modernity.

The perfume embodies the new aura of Kylie – a modern icon with sophisticated and glamorous personal style. The essence of her elegance is captured in a feminine and contemporary floral musk.

Ryan Reynolds is the New Face of Hugo Boss

The 33-year-old actor Ryan Reynolds has been named the new face of Hugo Boss Fragrance.

"Boss is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspects of their lives," said Reynolds.

Beyonce promotes new fragrance

Beyonce shoot hot photo session for her new fragrance commercial. Singer posed with vivid red dress showing her hips for the commercial of her new fragrance "Catch The Fever".

Beyonce's last business project come a few days after she and her husband Jay Z were announced for the richest couple in Hollywood by Forbs mafazine. Two famous stars get married in 2008 and they won 75,1 million pounds last year. This take them to the leader's position followed by Brad Pit and Angelina Jolie and David and Victoria Beckam.

Secrets de Rose by Les Parfums de Rosine

Les Parfums de Rosine will present the new feminine fragrance, named Secrets de Rose. It is created of floral notes and amber and inspired by rare flower - black rose.

The perfume incorporates plum, orange, rose, saffron, liquorice, magnolia, ylang ylang, rose absolute, jasmine, cumin, sandalwood, amber, labdanum, musk and moss.

This fragrance will be available as 50 and 100ml edp.

"Parisienne" - the newest feminine fragrance by Yves Saint Laurent

The newest feminine fragrance by Yves Saint Laurent is set to be launched in October. The perfume, romantically named Parisienne, will be fronted by top model Kate Moss.

This is a modern young floral fragrance for women less heady, with official notes of Damask rose, violet, peony, cranberry, patchouli, vetiver, musk and sandalwood.

Parisienne was developed by perfumers Sophia Grojsman.

PRADA expands Ambree fragrance series with a new perfume

This fall, Prada will add a new feminine amber fragrance to its library of ambery scents which started with Prada in 2004. L'Eau Ambrée is the new one to appear in September 2009. It was composed by Daniela Andrier who has been unofficially acting as a kind of in-house nose for the brand. L'Eau Ambrée is based on a main vertical accord of lemon, wild rose and amber.

The top note rests on Sicilian lemon, the heart is based on May rose and amber, and the base features notes of patchouli, vanille, opoponax.

Diane Von Furstenberg's new perfume is reportedly making New York pedestrians feel unwell

The coveted designer - who recently launched her new scent D Eau de Parfum - has upset US residents by pumping the strong-scented fragrance from the air vents at her store in the city's fashion-forward Meatpacking District.

One woman told the New York Post newspaper: "I literally got dizzy from this. It is putrid, awful, something you'd find on a 60-year-old matron.

Claudia Schiffer is to front a campaign for Alberta Ferretti's first perfume

The 38-year-old German supermodel has already posed for adverts for the as yet unnamed scent, which will be launched this autumn.

Claudia confirmed: "It's an honour to be chosen as the face of the Alberta Ferretti fragrance. Alberta and I have worked together for many years and it's wonderful to be able to collaborate on this exciting project together. Alberta's designs always embody femininity and elegance which are reflected in this fragrance."

The scent is being produced by Elizabeth Arden Inc., and the campaign was shot by photographers Mert and Marcus.

Kate Moss is launching a new "floriental" perfume

The supermodel - whose first fragrance, Kate by Kate Moss, was a huge success - is to release Vintage by Kate Moss in September and wants to pay homage to her colourful reputation.

She is quoted as saying: "I tried to encompass everything that I feel about being feminine and a bit rock 'n' roll, a bit edgy and a bit light, a bit dark.

How to keep the perfume scent longer when applied

The question is how we can keep our favourite perfume scent longer.

The best way to wear perfume is to put it on some specific points to make the fragrance last longer.

Those are the pulse points, the areas that produce heat to which in turn releases the scent of your perfume - inside of elbows, back of knees, wrist, neck and cleavage.

A good idea is to spray your hairbrush with the perfume and run it through your hair.

Shop online for designer brands

Offering designer brands including Ted Baker, Calvin Klein and Simon Carter, KJ Beckett specialises in accessories for men such as wallets, cufflinks, silk ties, fragrances, underwear, collar stays, and is renowned for its knitted ties and socks.

The ladies "BVLGARI BLUE" perfume is already in Bulgaria

The exquisite premiere of "Bvlgari blue" in Hilton hotel in Sofia drew the attention even of the Italian heir to the crown - king Vittorio Emanuelle di Savoy. Together with him was, the Italian embassador - his excellency Alessandro Graffini.