Rihanna's Rebelle is the fastest-selling celebrity perfume in the UK

The pop star Rihanna is already a real business lady. The singer is about to conquer the perfume industry.

After her first fragrance “Reb’l Fleur” was sold very well on the market, the second scent "Rebelle" is the fastest-selling celebrity perfume in the UK. Since being released in February the fragrance has sold over 2 million bottles and is expected to sell a record-breaking 4 million by the end of the year.

The Rebelle fragrance comes in a conical-shaped bottle inspired by the shape of a sexy stiletto heel. The perfume was designed "to capture the the warmth of the Carribbean sun, reflecting Barbados-born Rihanna’s roots, but also the whirl of her present-day life". It smells of strawberries, plums, ginger, cacao absolute, vanilla orchid and heliotrope.

Rihanna's Rebelle is the fastest-selling celebrity perfume in the UK

At the launch in February Rihanna said: "My new fragrance is about taking control but still being a lady. There’s a feminine, romantic element to the fragrance – but there’s also a defiant quality in it. I love its duality."

The fragrance is beating Britney Spears (Midnight Fantasy), Jennifer Lopez (Glow), Beyonce (Heat) and even Victoria Beckham (Intimately Beckham for her) in the notoriously competitive celebrity fragrance chart.

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Tags:Rihanna, perfume, fragrance, scent, Rebelle, perfume industry, celebrity, UK, strawberries, plums, ginger, cacao absolute, vanilla orchid, heliotrope

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Silvia K.

As the founder of Be Global Fashion Network and several other fashion websites, Silvia has been working for more than 15 years covering fashion industry trends and news. With a passion for the fashion business, she focuses on menswear and has a special interest in men`s suits tailoring and the new fashion formula - made-to-measure, made-to-order and bespoke services. You can email her with any questions about made-to-measure and made-to-order at silvia@bgfashion.net

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