Bruce Willis launched his own fragrance

Bruce Willis has launched his signature fragrance this week, named simply: Bruce Willis. He created the signature collection in partnership with the German beauty company – LR Health & beauty Products, who defined the perfume as a heavy scent, masculine and unusual.

The tagline of “Bruce Willis” will be “Smart guys live forever”.

The collection includes hair and body wash, deodorant, aftershave balm and eau de parfum. The scent features hints of grapefruit, pepper and vetiver.

"The development of my new fragrance together with the very committed and passionate LR team was really a lot of fun," Willis said at a recent press conference. "The products stand for individuality, uniqueness and sustainability. That's what convinced me and what unites me with LR."