Axel Hardy Dresses Once Again on International Magazine Covers

The METAMORPHOSIS dress by the Bulgarian brand Axel Hardy was selected for the KINESIS project by the American magazine VULKAN MAGAZINE, based in Los Angeles on the famous Sunset Boulevard. A photoshoot featuring designs from several designers on the theme was approved and chosen for publication, with one of the selections being the Bulgarian dress.

Designer Axel Hardy shared with Fashion.bg: “It is a great honor for me that a shot featuring the METAMORPHOSIS dress from my brand AXEL HARDY TM was chosen for the cover. Interestingly, in a slightly different styling, the dress was a sensation in Bulgaria at BG Fashion Icon 2025, worn by the face of AXEL HARDY TM, Miss Zari Bajdarova – Miss Tarnovgrad 2023 and now Miss Nature 2025. The dress is personally tailored by me, the brand’s designer, from a rare fabric – 90% linen and 10% inox – a special thread for shine and wrinkle effect.”

The photoshoot took place at the Cooper Room, Flying Solo PR in New York. The team behind the shoot includes top professionals:

Model: Katelyn Sung @Fordmodels @katelynsung
Photographer + Art Director: Hunter Petersen @hunterpetersen_
Makeup Artists: Nica Tan @bynicatan, Joey DeVirgilio @joeydmakeup
Stylist: Jaqueline Lunkes @lunkestyle
Director: Apollo Bual @apollobual
Set Designer: Vielis @vielis.design
Assistants: Gia Gwin @gia_gwin, Henry Boeschenstein @bess.dot
Showroom: Flying Solo @flyingsolo_pr

One thing is certain – the METAMORPHOSIS dress creates a sensation wherever it appears – in both Sofia and New York.

Axel Hardy also shared about another cover: “For the first time I have a feature in Harper’s Bazaar. The dress is a little black one, but crocheted with virtuosity and craftsmanship. The styling combines it with a sheer black shirt. The model is DAVINA BENNETT – Miss Jamaica and Miss Universe 2nd place.”

Photos:

1. - 2. METAMORPHOSIS dress by Bulgarian brand Axel Hardy in American magazine VULKAN MAGAZINE

3. METAMORPHOSIS dress, presented at BG Fashion Icon 2025 by model Zari Bajdarova

4. Designer Axel Hardy and Zari Bajdarova

5. - 6. Little black dress by Axel Hardy in a photoshoot for Harper’s Bazaar