Axel Hardy Presented Spring-Summer 2025 Collection HARMONY at Ruse Fashion Week

The unique style created by designer Axel Hardy – two-time recipient of the "Golden Needle" award – is a mix of funky elements, boho-chic, casual-chic, and avant-garde. The materials are carefully selected for each season. The summer collections are made of linen, cotton, natural silk, and natural viscose. For winter, cotton, wool, cashmere, alpaca, and natural viscose are used. A signature of the brand is the combination of knits and fabric. Many of the garments are reversible, with decorative overlock stitching made of yarn – a distinctive mark of the brand. The designer’s concept is to create unique, different clothing that is also maximally comfortable. Most items are one-size-fits-all and are suitable for any body type and age.

On the runway of Ruse Fashion Week, Axel Hardy presented the HARMONY collection, which embodies the harmony between people, nature, and fashion. The materials include hemp, linen, natural silk, and natural viscose, combined with knits. Alongside the brand's signature funky and bohemian chic style, several looks from a new line featuring prints based on paintings by artist Laura Ora were also showcased.

For over 20 years, AXEL HARDY has collaborated with a German brand, and the designer’s collections have been featured each season at the biggest trade fairs – Düsseldorf, Berlin, Munich. Through her unique and distinctive boutique in Veliko Tarnovo, Axel Hardy reaches even the most remote corners of the world – from Alaska to Australia – and has many fans in Romania and Belgium, some of whom attended the fashion show in Ruse.

This year, the brand AXEL HARDY officially became part of a prestigious concept boutique in the artistic SoHo district of New York – a place that brings together independent designers from around the globe. The partnership with the SoHo boutique is the result of Axel Hardy’s long-standing dedication to fashion, innovation, and quality. For her international success and commitment to sustainable fashion, Axel Hardy received an elegant statuette from the Bulgarian Fashion Association. The award was presented by Milen Dobrev, Deputy Chairman of the BFA.

Photos:

1–15. Designs by Axel Hardy presented at Ruse Fashion Week

16–17. Axel Hardy receives an award for sustainable fashion and international success from Milen Dobrev, Deputy Chairman of BFA.

18. Silvia Kabaivanova, Chairwoman of the Bulgarian Fashion Association and organizer of Ruse Fashion Week, designer Axel Hardy, and Svetlozara Bazhdarova, brand ambassador

Photographer: Neno Valkovski