BENMODEL's New Collection "Chameleons" – Unique, Distinctive, and Eye-Catching

The Summer 2025 collection "Chameleons" by BENMODEL is a compilation of fabrics, styles, and colors. It was unveiled during Ruse Fashion Week on May 9 in Ruse. The collection elevates the strength and ability of women to adapt to any place or occasion. To evolve and transform, while remaining unique, distinctive, and captivating.

Cotton fabrics, cork buttons, and designer prints are just a few of the standout features of BENMODEL’s new pieces. Feminine skirts, dresses, and airy trousers paired with stylish tops and shirts – the styling options are once again placed in the hands of none other than Her Majesty the Client.

BENMODEL is a Bulgarian brand for exclusive women’s fashion, and the recipient of the 2024 Golden Needle award in the Prêt-à-Porter category. The brand is dedicated to creating original clothing for the active modern woman. Its style is sporty-elegant – comfortable, yet unique. The outfit combinations are limitless, and new fashion temptations are added every week.

"Benmodel" dresses girls from 9 to 99 years old. Here you’ll find everyday wear, travel and vacation clothing, and outfits for your special occasions. Limited editions, handcrafted details, and functionality are signature traits of the brand.

"We support sustainable fashion, which is why each new collection complements the previous one. The garments are designed to be mix-and-match, versatile, and functional. We ensure there is no excess waste – even the smallest piece of fabric is transformed into a part of a garment or a unique accessory," shares Albena Ivanova-Deyanova, designer and founder of the brand, who received a stylish statuette from the Bulgarian Fashion Association as a distinction for sustainable fashion and BENMODEL’s international success.

To explore all BENMODEL designs, visit their online store at www.benmodel.bg or drop by their boutique in Sofia at 6 Venera Street.

Photos:

1–15. Models from BENMODEL's “Chameleons” collection
16–17. Albena Ivanova-Deyanova, owner of BENMODEL, and Silvia Kabaivanova, Chairwoman of the Bulgarian Fashion Association