Adam Levine launching his own fragrance in 2013
by Fashion.bg, 11 March, 2012
Maroon 5 frontman Adam Levine will release his first scent called 222 next year. Adam will team up with ID PERFUMES for the product, which will be made for both men and women. The new fragrance will be available for sale in May 2013."Adam is a performer with tremendous charisma, both on stage and on TV," the perfume company's chairman and CEO Ilia Lekach said in a statement. "Endeavoring to capture that in a bottle has thus far been very exciting and we're certain the final products will be even more so."
In addition to his new fragrance, Adam Levine has launched his own record label, also called 222, signing 'Glee' star Matthew Morrison as his first artist.
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