Adam Levine launching his own fragrance in 2013
by Fashion.bg, 11 March, 2012
"Adam is a performer with tremendous charisma, both on stage and on TV," the perfume company's chairman and CEO Ilia Lekach said in a statement. "Endeavoring to capture that in a bottle has thus far been very exciting and we're certain the final products will be even more so."
In addition to his new fragrance, Adam Levine has launched his own record label, also called 222, signing 'Glee' star Matthew Morrison as his first artist.
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