Maroon 5 frontman Adam Levine will release his first scent called 222 next year. Adam will team up with ID PERFUMES for the product, which will be made for both men and women. The new fragrance will be available for sale in May 2013.
"Adam is a performer with tremendous charisma, both on stage and on TV," the perfume company's chairman and CEO Ilia Lekach said in a statement.
The clothing company of U2 frontman Bono and his wife Ali Hewson was rancked up $9 million in loses last year.
The singer established the clothing company Edun in 2005 to stimulate business in Africa but accounts filed for the firm show it plunged into the red last year.
The debts were 90 per cent bigger in the last twelve months than they were in 2008, according to official documents obtained by British newspaper The Sun.