Ryan Reynolds is the New Face of Hugo Boss
The 33-year-old actor Ryan Reynolds has been named the new face of Hugo Boss Fragrance.
"Boss is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspects of their lives," said Reynolds.
"He is stylish, dynamic and confident with a tenacity and determination that make him an ideal role model of modern success," says Hugo Boss' global marketing director Thomas Burkhardt.
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