Alicia Keys is the new face of Givenchy
Alicia Keys has become the new face of Givenchy's perfumes.
The singer signed the first contract for advertising cosmetic perfume at the department of the French fashion house and she will be the face of their newest scent, which will be released in September.
"I am honored to present to the world the newest perfume of Givenchy. Givenchy are one of the most iconic luxury fashion houses and my personal favorite", said Keys to website WWD.
So she joined to the stars such as Amanda Seyfried, who is currently the face of the fragrance Very Irrésistible, Justin Timberlake, who stars in a Play, and Uma Thurman for Ange ou Demon Le Secret.
Givenchy perfumes have long known faces in their campaigns. In 1958, Hubert de Givenchy wrote a story asking Hollywood star Audrey Hepburn to represent aroma L `Interdit.
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