The singer Lana del Rey has become a fashion face of H&M

The 26-year-old singer and songwriter will grace the latest campaign for the high street chain H&M.

The theme of the campaign is a modern and feminine woman with a soft attitude. Curves and waist are important in the silhouette for this autumn, with a focus on knitwear and tweed. The colours include powder tones and accessories in wine red.

"We were looking for a style icon and singer to model our fall collection and Lana Del Rey was the perfect choice. We think she shows our fall fashion in a very inspiring way," said Chloe Bowers, H&M PR Manager.

The photoshoot was shot by Inez van Lamsweerde and Vinoodh Matadin. On the photos Lana Del Rey (real name Elizabeth Grant)wears a pale pink angora jumper and matching trousers with her hair in its trademark bouffant.

The autumn campaign launches in September and shows the latest collection.