The singer Lana del Rey has become a fashion face of H&M

The singer Lana del Rey has become a fashion face of H&MThe 26-year-old singer and songwriter will grace the latest campaign for the high street chain H&M.

The theme of the campaign is a modern and feminine woman with a soft attitude. Curves and waist are important in the silhouette for this autumn, with a focus on knitwear and tweed. The colours include powder tones and accessories in wine red.

"We were looking for a style icon and singer to model our fall collection and Lana Del Rey was the perfect choice. We think she shows our fall fashion in a very inspiring way," said Chloe Bowers, H&M PR Manager.

The photoshoot was shot by Inez van Lamsweerde and Vinoodh Matadin. On the photos Lana Del Rey (real name Elizabeth Grant)wears a pale pink angora jumper and matching trousers with her hair in its trademark bouffant.

The autumn campaign launches in September and shows the latest collection.

The singer Lana del Rey has become a fashion face of H&M


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