Lancome revives the elegant mystery of the 20’s with new Fall 2010 collection

This Fall, the French cosmetics company Lancome relives the elegance of the 20’s with a makeup collection Lancome French Coquettes Fall 2010, that is etched in burned plums, metallic charcoals and elegant nudes.

The collection was created by artistic director of the company Aaron De Mey. The ad campaign French Coquettes Fall 2010 features models Daria Werbowy and Elettra Wiedemann.

Photo session was taken by renowned fashion photographer Mario Testino.

"Together, this pair perfectly expresses my vision of a hedonistic era during which women freed themselves of conventions and were able, for the very first time, to express their personality through their style, clothes, hair...and of course their makeup” – said De Mey.

The collection includes La Rose Deco, an all-over sheer shimmer powder, Ombre Magnetique, a gel shadow, used to create sparkle on the eyes, and a trio of mini nail polishes named Kissed by Paris.