Sci-fi-inspired Autumn/Winter 2017 campaign of GUCCI

GUCCI made fashion headlines this week with its sci-fi-inspired Autumn/Winter 2017 campaign. Shot by Glen Luchford, with art direction by Christopher Simmonds, models pose in Star Trek-influenced scenarios, fend off dinosaurs and fall prey to extra-terrestrial creatures that emerge from deep, dark lakes.

Sci-fi-inspired Autumn/Winter 2017 campaign of GUCCI

Sci-fi-inspired Autumn/Winter 2017 campaign of GUCCI

Models, complete with blue skin and silver talons, are beamed up into a space ship before traversing different landscapes and time zones on a faux movie set. Viewers are left with the hashtag #gucciandbeyond to share the stylish sci-fi movement.

Sci-fi-inspired Autumn/Winter 2017 campaign of GUCCI


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Tags:Gucci, campaign, autumn, fall, winter, 2017, menswear, sci-fi, Star Trek, model, Glen Luchford, fashion

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Boyana Ivanova

Boyana is following men`s trade fairs and exhibitions. She is also covering fashion industry news, best dressed section, lifestyle and trends.


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