Sci-fi-inspired Autumn/Winter 2017 campaign of GUCCI

GUCCI made fashion headlines this week with its sci-fi-inspired Autumn/Winter 2017 campaign. Shot by Glen Luchford, with art direction by Christopher Simmonds, models pose in Star Trek-influenced scenarios, fend off dinosaurs and fall prey to extra-terrestrial creatures that emerge from deep, dark lakes.

Models, complete with blue skin and silver talons, are beamed up into a space ship before traversing different landscapes and time zones on a faux movie set. Viewers are left with the hashtag #gucciandbeyond to share the stylish sci-fi movement.