IT'S MY TIME - Benetton launches the global interactive multimedia campaign

Benetton launches the first worldwide casting session to find the personal styles of young people and their vision of the future.

The winners will appear in the United Colors of Benetton product campaign for autumn-winter 2010/2011.

The ball starts rolling in February with a worldwide periodical-press campaign. Young people are invited to attend a global casting session and illustrate their style and personality – the things that make them unique – through videos and photographs, which can be uploaded at will and free of charge at and through a special YouTube page.

To stimulate the imagination, innovative and hi-tech tools will be used in advertising for the campaign, enhanced with interactive and augmented reality. This ground-breaking technique, recently used in Colors 76-Teenagers, intensifies the readers’ experience by immersing them in a world that blends the real with the virtual.

Международен кастинг на Бенетон

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Tags:IT'S MY TIME, Benetton, United Colors of Benetton, UCB, brand, global campaign, worldwide casting, personal style, young people, vision

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