IT'S MY TIME - Benetton launches the global interactive multimedia campaign
by Fashion.bg, 09 February, 2010
The winners will appear in the United Colors of Benetton product campaign for autumn-winter 2010/2011.
The ball starts rolling in February with a worldwide periodical-press campaign. Young people are invited to attend a global casting session and illustrate their style and personality – the things that make them unique – through videos and photographs, which can be uploaded at will and free of charge at www.benetton.com/casting and through a special YouTube page.
To stimulate the imagination, innovative and hi-tech tools will be used in advertising for the campaign, enhanced with interactive and augmented reality. This ground-breaking technique, recently used in Colors 76-Teenagers, intensifies the readers’ experience by immersing them in a world that blends the real with the virtual.
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