What is the face of London? And the face of Tokyo? New York? Milan? Berlin? Paris? In a brand new United Colors of Benetton global campaign, the face of each model is a partly analog, partly digital combination of all the features found in the six fashion capitals of the world.
The most discussed event of the last week was, for sure, the 87th Academy awards ceremony (Oscars 2015), held on February 22, 2015 in Hollywood, Los Angeles. Celebrities' style was one of the main themes of the event. Gwyneth Paltrow, Reese Witherspoon and Meryl Streep were among the most stylish ladies, while Channing Tatum, John Legend and Jared Leto were some of the gentlemen dressed to impress!
United Colors of Benetton chooses Joan Smalls, icon and today’s top supermodel, as its muse and style ambassador for the Spring/Summer 2015 campaign. Not just a testimonial, but a true “style ambassador”, Joan is a highly talented and successful woman who reflects the perfect Benetton way of life – Italian style, that mixes fashion and practicality to which always enhances a woman’s personality.
A special, exclusive revival of United Colors of Benetton knitwear from the seventies and eighties. Veritable classics of Italian taste, reproduced in the original colors, with luxury yarns and sophisticated knitting techniques. To be worn with the same natural elegance and spirit of the times in which they were originally created. Their essential, innovative design makes them still remarkably contemporary.
United Colors of Benetton revealed its proposals for the Autumn/Winter 2014-2015. Unique silhouettes and fabrics spreading along freshness and uniqueness.
The collection is all that spring brings - sun, flowers and joy. United Colors of Benetton Spring/Summer 2014 snatches a variety of sweet sunny colors and amazing shapes. The abundance of colors and shapes only adds to the uniqueness and the charm of the models.
United Colors of Benetton presented their new Fall/Winter Collection inspired of music.
The Campaign features the colourful vibes of young international icons shot by the renowned fashion photographer Mikael Jansson.
Fast fashion consists of collections based on the most recent fashion trends presented at every year's Spring and Autumn Fashion Weeks. The main idea is garments to be designed and manufactured quickly and cheaply, which allows consumers to take advantage of current clothing styles at a lower price. In Fast fashion production cycles are compressed into 4 to 6 weeks and in some cases even less than that. This creates more buying seasons in the same time and space.
United Colors of Benetton stunned us with its irresistible spring-summer suggestions for men. The trend provide a wide range of different color combinations and patterns. Men's fashion is no longer what it was.
United Colors of Benetton Fall-Winter 2012/2013 introduces modern classics through the use of contemporary craftsmanship, celebrating colors and the use of color as only the brand can!
The prevailing mood across the women’s, men’s and accessory collections is inspired by English heritage and outdoor dressing, reinvented through the creative use of bright colors, and the application of new fabrics and computerized knitting technologies.
United Colors of Benetton's collection for spring/summer 2012 is an irresistible, unstoppable explosion of colours. Vibrant colours and prints – long-standing brand signatures – are the seasonal must-haves. Colours highlight all the trend-setting elements: geometric shapes, patterns, decoration, fabrics, moods and ideas for a long, hot summer.
SCANDINAVIAN AUTUMN - The reds of the Scandinavian autumn trade places with the neutral shades of grey and brown and find their place on floral patterns of various sizes for dresses, skirts and blouses. The season’s must-haves are the coats in woollen cloth or tricot, the trench coats in real goose down and the thick wool jumpers reminiscent of hand-knitted types. The graphics are inspired by the genteel “teatime” atmospheres.
CENTRAL PARK - The leafy heart of New York reminds us of an urban look which comes from the skilful mixing of classics and casuals. The double-breasted pea coats and hooded sweatshirts, the inlays and jacquard patterns on wools with varying degrees of fineness and the chino pants are obvious examples of this. A retro style opens out onto graphics for the t-shirts or the choice of ankle boots in real leather. Dark blue and beige, coordinated with wood green, maroon and grey marl, make up the palette.
I'M NOT A SOLDIER! - Women and men lined up in a vaguely military style highlights the skill of knowing how to mix pieces of clothing which define a character, a personality, a woman, a man. The softer silhouette used for her contrasts with the closer-fitting lines he wears. Chunky-stitch knits team with parkas and long and short jackets for him and her. Grey-green, brown and milky-white are the main colours.
NEW YORKER - Dedicated to those who shun exaggeration and have an innate sense of style and originality. This classic look – brightened with unexpected details like the vibrant colour of knitwear or the suit/trousers outfits’ penchant for pronounced patterns – radically transforms his and her approach to town wear. The comfortable fit allows a use of different fabrics. Camel, grey and dark blue create a colour base illuminated with the lacquer red, sunny yellow and electric blue exclusive to the unisex-look knitted sweaters.
JUNGLE FEVER - Bold colours teamed with natural shades give an exotic air to bikinis, cover-ups and men’s boxers. Turquoise and brown or beige and magenta create tranquil contrasts, perfect on reversible swimwear. Floral and geometric patterns can be freely paired with irregular stripes. The “fluid” look of viscose creates soft draping on asymmetric cover-ups.
CRUISE TIME - A sophisticated style expressed through two-piece swimwear and cover-ups in dress or maxi playsuit styles. "Neo-batik" blue and white are the prominent colours in a story where purples and taupes also play a role. Beads and metallic or translucent appliqués add a precious touch.
Exploring a world that some children, especially city kids, rarely have a chance to see. The countryside – with its colours, smells and flavours – can be a magnificent adventure when seen through the eyes of a child.
Let's imagine a band of "little terrors" getting to know barns, wheelbarrows, cows, hens and goats. Our little explorers wear clothes from a varied wardrobe as they set out for a very special day.
LIGHT AGE - A shirt and … you’re all set: this seems to be what United Colors of Benetton is saying. In fact the striped or plain-colour shirts are uniquely cool and light. If we then pair them with gabardine trousers – long or Bermudas – we’ll be ready for even the very hottest weekend in summer. Pale blue, white and green with a touch of grey are, as always, the most appropriate colours. Make sure everything has a slightly crumpled air to be sure you won’t risk looking too formal.
LA VIE EN ROSE - Edith Piaf certainly didn’t draw inspiration from the mascot of this theme, but she would have smiled when she saw our perky little pig on pyjamas, underwearand homewear for the whole family.
ROMANCE - We can almost smell the fragrance of this pastel-hued flowery bouquet blooming on microfiber and cotton underwear. The romantic atmosphere goes even further with broderie anglaise sets in classic white or the new denim effect. Nightwear has knitted or lace touches on soft Modal nightdresses and pyjamas.
Six hundred fewer tons of plastic in the environment in 2011: this is the green result that Benetton Group will achieve by introducing innovative, lightweight liquid wood clothes hangers – 100% biodegradable and recyclable – in place of the plastic hangers usually used to display garments. The eco-hangers, developed in partnership with the Fraunhofer-Institut für Chemische Technologie in Pfinztal-Berghausen (Germany), will gradually replace their plastic predecessors throughout the worldwide network of Benetton stores.
ARMY LOVERS - The rigour of military clothing is softened by romantic, ultra-feminine touches. This creates a look that marries two very different but mutually attractive worlds. The key fabric is cotton, all kinds of cotton: gabardine, canvas and jersey for outerwear are turned into trench coats, multi-pocket jackets and parkas. Cotton teamed with linen, silk and viscose creates blouses and shirts, T-shirts, dresses, trousers and skirts. A variety of weights, volumes and layering is instrumental in taking the edge off the basic theme.
The lightness of the muslins and the seemingly random layering of jersey and ultra-fine knitted sweaters offer the appropriate compromise to help us accept this contrast of two styles united to tell a single story. The palette centres around powdery shades of pinks, greens and greys. Optical white ensures occasional flashes of light.
Freedom is a clear, simple word with many meanings. In this case, freedom is what we allow ourselves in choosing our everyday look. United Colors of Benetton has always followed this path and offers even greater freedom of choice for the new winter season.
SPARKLING DENIM - The theme centres around denim, the quintessential casual fabric. Presented in different versions and teamed with other materials, its versatility is shown to best effect. Denim and faux leather for a bold, edgy woman. Denim and jumbo sequins for tongue-in-cheek fun. Denim and wool cloth to reject the carved-in-stone rules in the books. The palette displays a range of dark shades, starting with black and going through the various stages of blue to finish with flashes of white. The fit is decidedly slim, top and bottom, and puts the accent on leg length.
Benetton launches the first worldwide casting session to find the personal styles of young people and their vision of the future.
The winners will appear in the United Colors of Benetton product campaign for autumn-winter 2010/2011.
The ball starts rolling in February with a worldwide periodical-press campaign. Young people are invited to attend a global casting session and illustrate their style and personality – the things that make them unique – through videos and photographs, which can be uploaded at will and free of charge at www.benetton.com/casting and through a special YouTube page.
With a touch of originality, Undercolors of Benetton focuses on the moments of the day that bring a feeling of being at ease, at home or on the beach.
PICNIC The leisurely atmosphere of an afternoon spent relaxing is shown in the prints, fabrics and colours which create a range of romantic, simple, comfortable styles as only Undercolors can. Jersey fabrics are covered in tiny floral prints and embellished with lace and frills. Clingy vests and shorts barely hide themselves under comfortable cotton jersey and viscose tops and roomy trousers, perfect for homewear. Flashes of red or denim blue illuminate delicate shades.
HIP TRIBE Colour leads this theme. Prints and touches of lace leave the romantic road to introduce a vaguely provocative, rather cheeky note. Cottons for vests, bras and shorts; glossy, shiny fabrics for short slips and printed co-ordinates. He adapts to the situation but with a more tongue-in-cheek approach through a new twist to the classic gingham check and tiny prints on boxer shorts.
Every song describes moments, emotions and people. In the same way, the United Colors of Benetton collection for summer 2010 also brings together myriad small stories to be discovered, like the tracks on a CD.
For women, outerwear remains the absolute key player for the spring, together with shirts which often become dresses. Trousers, available as Bermuda shorts, plays an important role both in women’s and men’s wardrobes.
Celebrations at Cinecittà for the 40th anniversary of the collections dedicated to children,with a historic exhibition and a fashion show
The Benetton child celebrates its fortieth birthday in Rome, at Teatro 10 in Cinecittà, with an event narrating the identity of a brand that introduced children to a new way of dressing, and which, like them, continues to grow and look to the future.
The history of the Benetton children’s label, from the first creations by Giuliana Benetton in 1969 to the present day, is narrated in an exhibition which brings together the best known ads, images and editorials published in leading magazines, and iconic products that have contributed to radically changing the idea of apparel for children.
Big and medium-sized bags make a comeback.
Soft, round-edged, rich in pleats, darts, pockets and depth; fabrics and genuine or faux leathers are smooth, often soft and highly treated: animal-marking-printed, pvc-film coated.
Even when bags want to be “clutched”, handles tend to be longer so they can always be “shouldered”.
The byword is understated elegance, just what is needed
for a day at work or in town.
The colour is sober yet never banal, with a palette full of blues, greys and blacks illuminated by touches of red. The collection is built on fabrics with modern, sophisticated weaves that nonetheless reflect a textile tradition of sewn garments and outerwear. Haute couture atmospheres in jacquard, waffle or ottoman fabrics ideal for chic little coats or well-proportioned short jackets. Satin crepe, on the other hand, is perfect for cocktail dresses or edgy trousers.
Prof. Lubomir Stoykov’s new book World Fashion. Part Three: Italy is already a cultural and aesthetical fact. During its official premiere at Vitosha Park Hotel, it was presented by H.E. Stefano Benazzo – ambassador of Republic of Italy to Bulgaria who is also author of the introductory words. Mr. Benazzo notices: The work of Prof. Lubomir Stoykov has the merit to tell the story of the evolution of the Italian fashion through the stories of our biggest designers from the post-war period until the present, showing that fashion is most of all a result of the labour of really unusually people rather than of more or less inspired persons, more or less anti conformists. I am grateful to Prof. Stoykov, because thanks to him, many Bulgarians who love so much our country, will be able to "understand" the Italian fashion, will be able to explain its language and symbols, rather than only fall in love from first sight.
Delightfully glamorous with minimalist passions. This is the United Colors of
Benetton woman for next spring-summer.
A collection of carefully-studied elegance which is deceptively simple. A collection of sophisticated colours, definitive moods, details that are never banal, styles that are carefully cut and constructed and always very now with a clear feeling for changing fashions.