Katy Perry's ghd 2012 campaign
by Fashion.bg, 10 August, 2012
The 'Part of Me' singer is the hair styling brand's Global Brand Ambassador and the new black-and-white shots are less character-based than her previous campaigns.
Katy - who worked with photographer Ellen von Unwerth on the images - said: "It was fun to go a more natural route after playing characters in my last ghd campaign. Ellen von Unwerth captured both the playful and chic looks amazingly well."
Never one to shy away from a new look, Katy totally embraced her hair transformation, while the Glam Squad – her nails, make-up and wardrobe team – provided the finishing touches. Make-up was kept classically Katy, a graphic sweep of flicked black liner across her eye paired with polished skin and either a pretty pink or cherry lip, depending on the look. Wardrobe was chosen to reflect the various sets and props on the shoot and ranged from sophisticated evening dresses to playful prints and a crisp white shirt.
Paul Stoneham, Chief Executive Officer, ghd, added: "Our new campaign brings the ghd brand promise of a 'good hair day, every day' to life. Katy, and Ellen have created something really special in these images, capturing the essence of ghd today."
The classic yet fashion forward images see Katy with an array of covetable, wearable hair looks and exuding confidence - a positive message to inspire millions of women to have a good hair day, every day.
This message 'good hair day, every day' is the brand's core client promise and will launch as part of the new campaign.
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