Lancome released new, eco friendly makeup collection for Spring/Summer 2011
The season Spring/Summer 2011 marked the triumphant return on the stage of the “retro style” trend: the collections of many designers are strongly influenced by the style o the 70s.
Following that trend, the cosmetics giant Lancome released a limited edition seventies inspired lipstick, called “Lancome French Touch Absolu”. It is inspired by the icons of the 70s and the legendary Studio 54. The packaging looks like a glam disco ball and the main color juicy berry, which is universally flattering and wearable by everyone. The lipstick has a hint of gold shimmer, going along with the whole disco theme and it is made by 96% natural ingredients.
The series of natural makeup include also a “lavender range” for spring and summer 2011 seasons. The green-ecological products are 100% natural and innovative. Apart of that, this makeup has comfortable texture and rich, natural color. The 70s spirit is caught in the Ultra-Lavender palette, which includes lip glosses, eye shadows, pencils and lipsticks with rich minerals and purely natural formula.
Lancome continues its new revolution with the releasing of a TV commercial and behind the scenes video featuring Kate Winslet, presenting the new l’Absolu Nu lipsticks. The whole campaign is directed and filmed by Mario Testino. The new “nude” lipstick is available in 12 shades and contains transparent pearls.
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