It's getting hot: Rafael Nadal is the face (and body) of an underwear line

29-year-old Rafael Nadal is the new face of Tommy Hilfiger underwear collection.

'The tennis star (and 14-time Grand Slam winner) is the newest face of Tommy Hilfiger underwear, tailored clothing and the TH Bold men's fragrance - and by newest face, we also mean newest abs, butt and, er, all... You're welcome!', said brand's statement.

This is not the first advertising campaign that the eighth-ranked tennis player in the world took his clothes off for - he was part of an ad for Emporio Armani underwear line alongside Megan Fox back in 2011.

But for their latest work, the brand bets not only on Nadal, but also on a number of improvements in the design and manufacturing of the pieces, including special fabric of stretchable microfiber yarns and changed elastic waist.

Photos: Tommy Hilfiger