H&M Conscious and Conscious Exclusive show the style of sustainability

“H&M is proud of its sustainability work. Conscious and Conscious Exclusive show the breadth of possibilities with sustainable materials, and our new Clever Care labelling lets our customers join our mission towards a more sustainable future for fashion,” says Ann-Sofie Johansson, H&M´s Head of Design, New Development.

H&M Conscious and Conscious Exclusive show the style of sustainability

H&M Conscious and Conscious Exclusive show the style of sustainability

H&M Conscious and Conscious Exclusive show the style of sustainability

H&M Conscious and Conscious Exclusive show the style of sustainability

Conscious Exclusive collection is made in collaboration with the sustainable fashion and design think-tank EVER Manifesto, who share H&M’s commitment to a more sustainable future for fashion. Ever Manifesto will also appear in the Conscious Exclusive campaign together with Amber Valletta, the supermodel and actress also known for her commitment to sustainability. Amber Valletta is also the face of the Conscious collection campaign.

H&M Conscious and Conscious Exclusive show the style of sustainability

H&M Conscious and Conscious Exclusive show the style of sustainability

H&M Conscious and Conscious Exclusive show the style of sustainability

H&M Conscious and Conscious Exclusive show the style of sustainability

Conscious Exclusive is a special designed limited collection made by high quality fabrics and dramatic and intricately details inspired by flamenco and bohemia. New introduced materials are organic leather, leather from cows bred for organic meat production in Swedish farms, and organic silk that is silk cultivated in organic mulberry trees. The collection will be available in 150 selected H&M stores worldwide as well as online. Amber Valletta has recently launched the site Master & Muse for socially responsible customers and selected pieces will be sold on yoox.com in the area dedicated to Amber Valletta´s Master & Muse.

H&M Conscious and Conscious Exclusive show the style of sustainability

H&M Conscious and Conscious Exclusive show the style of sustainability

H&M Conscious and Conscious Exclusive show the style of sustainability

H&M Conscious and Conscious Exclusive show the style of sustainability

This year’s Conscious collection is full of key fashion pieces made by more sustainable materials and perfect for the spring. Key pieces is a bright orange dress that is longer at the back and made from Tencel with polyamide and a loose-cut kaftan covered in a hand-drawn zebra print. The collection will be available in all H&M stores as well as online.

H&M Conscious and Conscious Exclusive show the style of sustainability

H&M Conscious and Conscious Exclusive show the style of sustainability

H&M Conscious and Conscious Exclusive show the style of sustainability

H&M Conscious and Conscious Exclusive show the style of sustainability

H&M Conscious and Conscious Exclusive show the style of sustainability

H&M Conscious and Conscious Exclusive show the style of sustainability

H&M Conscious and Conscious Exclusive show the style of sustainability

H&M Conscious and Conscious Exclusive show the style of sustainability

Photos and information: hm.com


Hits: 56336 | Leave a comment

Tags:fashion, collection, campaign, H&M, HM, spring, summer, 2014, Conscious and Conscious Exclusive, silk, materials, models, designer



Vote for Most Stylish Men 2017

We are looking for men's suit tailors, fashion designers, managers, fashion consultants who want to share their knowledge and tips in an article or video and contribute to the site! Please email us at contributor@bgfashion.net Don't miss the opportunity as this will be a free advertisement for yourself and your menswear brand!

About the Author

Boyana is following men`s trade fairs and exhibitions. She is also covering fashion industry news, best dressed section, lifestyle and trends.





How to become a fashion consultant without any designer skills All season men`s suit Vicuna fabric