Kanye West and adidas Originals: Introducing the YEEZY BOOST 350

Launched this past February with an epic New York Fashion Week presentation, YEEZY Season 1 by Kanye West and adidas Originals ignited a global sensation with an unprecedented public live-stream and the subsequent release of the YEEZY BOOST, which immediately sold out in a worldwide frenzy of anticipation.

Kanye West and adidas Originals: Introducing the YEEZY BOOST 350

Now, West and adidas release the second sneaker developed in their close collaboration: the YEEZY BOOST 350. Launching globally on June 27, the trainer features an upper composed entirely of adidas' Primeknit: a breakthrough material developed using the latest digital engineering methods to fit like a second skin. Leveraging adidas BOOST™'s highly responsive properties, the shoe boasts the ultimate in comfort and performance, ensuring that the wearer's every step is hyper-charged with an endless supply of light, fast energy.

Kanye West and adidas Originals: Introducing the YEEZY BOOST 350

The YEEZY BOOST 350 is composed of beautiful yet simple materials, speaking to West's ambition of creating a clean, modern, effortless template for footwear and apparel. By fusing adidas' unparalleled engineering with a timeless aesthetic, the YEEZY BOOST 350 presents a fearless step into the future of style.

Kanye West and adidas Originals: Introducing the YEEZY BOOST 350

Photos and information: adidas.com


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Tags:Kanye West, adidas, collaboration, 2015, Originals, yeezy boost, performance, comfort, style, collection

About the Author

Boyana Ivanova

Boyana is following men`s trade fairs and exhibitions. She is also covering fashion industry news, best dressed section, lifestyle and trends.


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