Giorgio Armani said No to fur in his production

Giorgio Armani has confirmed his intentions to no longer use fur in any of his fashion collections as of Autumn/Winter 2016.

Giorgio Armani said No to fur in his production
A faux fur coat from Giorgio Armani’s fall-winter 2016 men’s collection.

Giorgio Armani said in a statement released by the HSUS, “I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections. Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”

Giorgio Armani said No to fur in his production
A faux fur coat from Giorgio Armani’s fall-winter 2016 men’s collection.

Armani’s decision follows in the footsteps of Hugo Boss, Calvin Klein, Tommy Hilfiger, Stella McCartney and Ralph Lauren - who “disassociating themselves from animal cruelty and switching to cruelty-free alternatives that are indistinguishable from the real thing. Mr. Armani’s leadership makes it clear that designers can achieve luxury and creative freedom without real animal fur.”


Hits: 1773 | Leave a comment

Tags:Giorgio Armani, autumn, winter, 2016, collection, fashion, men's collection, Armani Group, fur, animal fur, Hugo Boss, Calvin Klein, Tommy Hilfiger, Stella McCartney, Ralph Lauren, luxury



Vote for Most Stylish Men 2017

We are looking for men's suit tailors, fashion designers, managers, fashion consultants who want to share their knowledge and tips in an article or video and contribute to the site! Please email us at contributor@bgfashion.net Don't miss the opportunity as this will be a free advertisement for yourself and your menswear brand!

About the Author

Boyana is following men`s trade fairs and exhibitions. She is also covering fashion industry news, best dressed section, lifestyle and trends.





How to become a fashion consultant without any designer skills All season men`s suit Vicuna fabric