H&M will close permanently eight shops in Italy

Sweden's H&M will permanently close eight of its stores in Italy, including two in the country's fashion capital Milan. The decision is partly due to the ‘economic sustainability’ of the retail locations, according to a company spokesperson.

The Covid-19 pandemic has forced the world's second-biggest fashion retailer to temporarily close stores in more than a dozen markets, including all its shops in Italy.

After seven weeks of stringent lockdown measures, clothing retailers in Italy will be allowed to open again on May 18. However, H&M has told unions that two of its biggest shops in Milan and one in the city of Bari will never reopen their doors.

H&M closing shops in Italy

Between August and November H&M intends to permanently close shops in the northern cities of Udine, Vicenza, Bassano del Grappa, Gorizia and in the Tuscan town of Grosseto.

"The decision to close is linked to the economic sustainability of each specific store," a spokeswoman for H&M in Italy said in an emailed statement.

The statement also said that the group wants to "optimise its store portfolio, add new services online and keep offering clients the best shopping experience, through different channels."

At the same time H&M is opening new stores mainly in emerging markets.

Currently the group makes most of its sales in Europe - the biggest market is Germany, followed by the United States.

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Silvia Kabaivanova

As the founder of Be Global Fashion Network and several other fashion websites, Silvia has been working for more than 20 years covering fashion industry trends and news. With a passion for the fashion business, she focuses on sustainable fashion and innovations, custom fashion and print on demand services. Silvia is a Chairman of Bulgarian Fashion Association. You can reach her at silvia@bgfashion.net

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