Fantasy, magic, fashion! Sonia Rykiel pour H&M
Kate Bosworth, Eva Herzigova and Nadja Auermann partied together with fashionistas in a magical world in Paris to celebrate the launch of Sonia Rykiel pour H&M.
The Grand Palais, one of the city's most famous buildings, was transformed into a Parisian fantasy land for around 2,000 guests. Among them were stars such as Jean Paul Gaultier, Ellen von Unwerth and Emanuelle Béart, who walked through an enchanted forest before arriving at a recreation of Saint Germain, the spiritual home of Sonia Rykiel.
Then, seated under a specially made Eiffel Tower, guests were given a preview of the Sonia Rykiel pour H&M lingerie collection, which debuts in around 1,500 H&M stores worldwide from December 5, as well as the knitwear collection for women and girls, which arrives in around 200 stores on February 20, 2010.
Photo: Nathalie Rykiel and Jean Paul Gaultier, Image.net
"It was all about the brilliance of Paris and of Sonia Rykiel. We wanted to give our guests a story-like experience, let them enter a fantasy world where they could discover the Sonia Rykiel pour H&M collections and let themselves go", says Nathalie Rykiel, artistic director and president of Sonia Rykiel.
Held on the first night of December, the H&M party for Sonia Rykiel truly marked the start of the festive season.
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