Celebrating a 100 years of the bra

When you think about the bra your mind conjures up an array of images. Who can forget Jean Paul Gautier’s creation for Madonna’s Blonde Ambition Tour? A fashion defining moment where the bra was transformed from underwear to outerwear.

There is no doubting we have come a long way since throwing off the constraints of corsetry a hundred years ago but British women still haven't got the right support from their bras or from their men! New research reveals half of British men have no idea what size their women wear in the bra department and over 600,000 ladies want a remote control bra to help their boyfriends' pinging power during a night of passion.