How much will you pay for a perfume ?

I think no matter in wich country you live and what is the price level there, the normal customer will pay for a perfume not more than $100, and even much less than that.

However there are people that would give much more, since the most expencive perfume in the world costs $84,000. This is the perfume called V1. Blended by the legendary English perfumer Arthur Burnham for fashion house Gianni Vive Sulman, the fragrance, which is suitable for both men and women, was inspired by the Phantom V1 Rolls-Royce. Unfortunately we would not be able to buy it, as it is all sold out, because just as only 173 of the latter were ever made ;-( Each of the 173 bottles costed $84,000 (£47,500.)

“Arfaq Hussain (the founder of Gianni Vive Sulman) came to me and asked me to design a fragrance that would be unbelievably special, totally unique and extreme in every regard,” explains Arthur Burnham. “It was the hardest brief I’ve ever had, but also one of the most rewarding.”

Burnham spent five years developing the scent, going back “into the pre-history of fragrances to create something that wouldn’t have been out a place in ancient Egypt.”

Roses and resins form the base constituents, with only the very purest and most absolute essences combining to create what has been described as “the most enchanting and irresistible symphony; the ultimate symbol of indulgence, of opulence, or truly impeccable taste.”

A bottle of Parfum V1 comes in a hand-crafted wooden case with a diamond and ruby keyParfum V1 is bottled within individually hand-crafted flacons made of ruby-crystal, platinum, 18-carat gold and diamonds, the latter designed by famed Parisian perfume-bottle maker Pierre Dinand.

Each bottle comes in its own exquisite marquetry case — crafted by the same people who make interiors for Rolls Royce and Bentley — while each marquetry case comes with its own unique diamond and ruby-encrusted key courtesy of jewelers Graff.
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About the Author

Silvia Kabaivanova

As the founder of Be Global Fashion Network and several other fashion websites, Silvia has been working for more than 20 years covering fashion industry trends and news. With a passion for the fashion business, she focuses on sustainable fashion and innovations, custom fashion and print on demand services. Silvia is a Chairman of Bulgarian Fashion Association. You can reach her at

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