A photo session of Kristina Dimitrova for Sloggi was broadcasted live

* The original initiative gave the start of the competition "Show me your Sloggi 2008"

Bulgarian Kristina Dimitrova, who is the first winner in the competition “Show me your Sloggi”, attracted again the world attention. On 12th of June 2008 all users of the site www.sloggi.com could watch live interactive photo session with the participation of our girl. The man winner Andrey Andrey (24) from Romania also participated. With this original online event the leader in the producing of underwear Sloggi gave start to the new campaign for the search of the most beautiful man and woman bottom in the world – “Show me your Sloggi 2008”.

The cult British man Ray Kuks was at the interactive photo session as well. The users also saw interviews with the team and cinema movies of different participants. In the objective of the cameras fell the famous fashion photographer Alfonso Gavina, who works with stars like Will Smith, Ricky Martin and Britney Spears. The hairstylist and maker-up George Tsiokas as the stylist Rita Amtor added the register of the professional team.

With the conception of interactive photo session Sloggi enters in a new territory. It is about the first format, where the users can actively participate in the process of making of the photo session. They watched Kristina and Andrey from four different cameras. Everyone, who watched the photo session live, had influence directly on its making through a special positioned button for voting. In this way the users executed the role of a producer and chose for example which model of underwear could be photographed.

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Photo: © Sloggi