MILANO UNICA AND ICE AGENCY - United to promote Italian textiles

Starting from next September, the fashion shows in Milan will be held concurrently with the Women’s Fashion Week. This was confirmed by Ivan Scalfarotto, Deputy Secretary at the Italian Ministry for Economic Development, the Ministry that, together with ICE Agency, the Italian Trade Promotion Agency, has provided unfailing support to Milano Unica and the entire fashion supply chain.

MADE IN ITALY SYNERGIES – This is an important step towards the creation of a true Made in Italy synergy; also other industries that participate in trade shows in different locations during the year will be present at the September event with shows and installations under the direction of Davide Rampello, former president of the Triennale of Milan and curator of the Expo Zero Pavillion.

THE ROLE OF ICE AGENCY – In this historical moment in time, Milano Unica plays a leading role. Since the first edition, thanks to the support of ICE Agency, a delegation composed of clients and journalists visited the Italian Textile and Accessory Trade Show. In this edition, in addition to the internationally most authoritative trade press, a delegation of top level clients will visit the trade show, coming from all over the world: the US, Japan, China and Russia. The extraordinary support provided by the Ministry and ICE Agency in promoting strategic and innovative projects was directed to the event that is strongly focused on meeting market demands: the anticipated dates of Milano Unica is definitely the most farsighted innovation in the international textile trade show panorama.

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