IWC Schaffhausen celebrates boutique opening in the heart of Munich

The Swiss watchmaking company IWC Schaffhausen celebrated the opening of its second German boutique with an exclusive event this evening. Around 200 specially invited guests flocked to the magnificent, recently renovated building at Residenzstrabe 13, close to ­Munich’s ­opera house.­ Guests ­included­ well-known ­IWC­ brand ­ambassadors­ and ­celebrities­ such ­as actors Elyas M’Barek, Moritz Bleibtreu and Thomas Heinze. To mark the occasion, IWC is unveiling the­ special-edition ­Portugieser­ Chronograph ­Rattrapante ­Edition­ “Boutique ­Munich” ­(Ref.­IW371217). Limited to 250 watches, this exclusive timepiece will initially only be available for purchase at the Munich boutique.

Elyas M'Barek attends the exclusive grand opening event of the new IWC Schaffhausen Boutique in Munich on June 28, 2017 in Munich, Germany. (Photo by Gisela Schober/Getty Images for IWC)

IWC Schaffhausen celebrated the opening of its boutique on 28 June 2017. After a one-year construction phase of meticulously executed renovations, the historic building in the heart of Munich’s city centre is now shining like new. Inside, it features a modern boutique concept spanning two floors and a total area of around 226 square metres. With its soft beige hues and dark wooden accents, the IWC boutique furnishing scheme features a bar, a corner fireplace and a seating area, creating a relaxed atmosphere that invites visitors to bask in the stylish surroundings.

Henrik Ekdahl, Managing Director IWC Northern Europe, Elyas M'Barek and CEO IWC Schaffhausen, Christoph Grainger-Herr attend the exclusive grand opening event of the new IWC Schaffhausen Boutique in Munich on June 28, 2017 in Munich, Germany. (Photo by Gisela Schober/Getty Images for IWC)

Approximately 200 hand-picked guests from the worlds of business, politics, art, media and Munich’s high society attended the grand opening at the invitation of Christoph Grainger-Herr (CEO of IWC Schaffhausen) and Henrik Ekdahl (IWC Managing Director Richemont Northern Europe). The red carpet was graced by celebrity watch enthusiasts and IWC Friends of the Brand Elyas M’Barek, Moritz Bleibtreu and Thomas Heinze.

CEO IWC Schaffhausen, Christoph Grainger-Herr attends the exclusive grand opening event of the new IWC Schaffhausen Boutique in Munich on June 28, 2017 in Munich, Germany. (Photo by Gisela Schober/Getty Images for IWC)

After the ceremonial ribbon had been cut, IWC CEO Christoph Grainger-Herr greeted the guests by saying: “In addition to Neuhausen and Bogenhausen, Munich now also has Schaffhausen. We are delighted that we have now made a small part of the Bavarian capital our own and filled a significant gap in our network with this extraordinary boutique.”
The grand opening event centred on the new boutique and its very special location in the heart of Munich. It also focused on the watch Portugieser Chronograph Rattrapante Edition “Boutique Munich”.

This special edition, which the Swiss watchmaking company launched exclusively to mark the boutique’s opening, is engraved with Munich’s Frauenkirche church on the back of its case. Its blue dial and red hands inspired the blue and red colour scheme used for the evening event. After the welcome speech, the guests had ample opportunity to explore the new boutique and immerse themselves in the world of IWC watches whilst enjoying a cocktail-style reception and attentive service. As well as serving drinks, bartender Rocco Tolomeo performed behind the bar, and the jazz band Monaco Swing Trio entertained guests with live background music.

Henrik Ekdahl, Managing Director IWC Northern Europe, Thomas Heinze and CEO IWC Schaffhausen, Christoph Grainger-Herr attend the exclusive grand opening event of the new IWC Schaffhausen boutique in Munich on June 28, 2017 in Munich, Germany. (Photo by Gisela Schober/Getty Images for IWC)

IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of Haute Horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions around the globe in their work with children and young people, and maintains partnerships with organizations dedicated to environmental protection.

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