Ermenegildo Zegna celebrates 50th anniversary with an exhibition

To celebrate the 50th anniversary of Ermenegildo Zegna’s entrance into the ready-to-wear business, the luxury Italian brand will host a dedicated exhibition at its historic Casa Zegna in Trivero, Italy, where Ermenegildo Zegna opened the Zegna wool mill in 1910.

The exhibition called “Uomini all’italiana 1968” in Casa Zegna, which will give visitors an up-close look at the inception of Zegna RTW from 1968 through the late 1970s.

Open to the public on Sundays from May until October, viewers will be taken on a visual journey to explore the various components that went into Ermenegildo Zegna’s work, including textile production and “artisan commercialization.” Pieces from the brand’s historical archives have been pulled for the exhibition, including period pieces, articles of clothing, vintage materials and photographs.

Ermenegildo Zegna celebrates 50th anniversary with an exhibition

Uomini all’italiana (Italian-style men) focuses on a series of themes: Taking measurements: the birth of Zegna menswear; Cut and fabric: textile innovation and new menswear models; Spaces and style: from excellent collaborations to the definition of a luxury menswear brand; Codes of Italianicity: from the Italian invention of the man of fashion to the global myth of Italian style.

The exhibit takes visitors from high-quality textile production to the artisan commercialization of sartorial expertise and onto the affirmation of a luxury lifestyle brand. It is told through photographs, vintage materials, outfits and period pieces, originating predominantly from the company’s historical archives.

The exhibition is open every Sunday from 2.30pm to 6.30pm, May 6th until October 28th, 2018, at Casa Zegna in Trivero, Northern Italy.


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Tags:Ermenegildo Zegna, Zegna, wool mill, style, man, menswear, ready-to-wear, exhibition, fashion, textiles, materials, lifestyle, mill



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Boyana is following men`s trade fairs and exhibitions. She is also covering fashion industry news, best dressed section, lifestyle and trends.





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