Brioni celebrates 75th anniversary at Pitti Uomo 97

Pitti Immagine invites Brioni to celebrate its 75th anniversary with a special presentation to be held in Florence during the opening day of Pitti Immagine Uomo 97 on January 7th 2020.

The event curated by Olivier Saillard will present the Fall/Winter 2020/2021 collection through a unique installation which will pay tribute to the brand’s sartorial heritage.

Brioni first fashion show held in 1952 at Palazzo Pitti, Florence

The presentation will mark Brioni’s return to Florence where the House sealed its reputation by hosting the first ever men’s fashion show at the Sala Bianca of Palazzo Pitti in 1952.

‘It is an honor for Pitti Immagine to host Brioni’s 75th anniversary celebrations’, says Raffaello Napoleone, CEO of Pitti Immagine. ‘Florence played an important role in the history of this prestigious brand having Brioni held here the first ever men's fashion show in 1952. This special event, with Olivier Saillard as exceptional curator, will be a tribute to the heritage of Brioni, which continues to be a reference in menswear.’

About Brioni
Founded in Rome in 1945, Brioni is recognized as the world’s most prestigious menswear luxury House. Brioni offers sartorial ready-to-wear, leather goods, shoes and eyewear that are distributed globally through directly-owned boutiques and a network of selected department and specialty stores. The foundation of the company’s identity is its unique Italian sartorial heritage and unparalleled craftsmanship. Brioni, Tailoring Legends since 1945.