Calvin Klein hosts a night of music, discovery and celebration in Berlin

Global lifestyle brand CALVIN KLEIN hosted an immersive brand experience at the Musikbrauerei in Berlin on Wednesday, November 20th.

Calvin Klein hosts a night of music, discovery and celebration in Berlin
Ace Tee attends the Calvin Klein "A Night of Music, Discovery and Celebration" event on November 20, 2019 in Berlin, Germany. (Photo by Sebastian Reuter/Getty Images for CALVIN KLEIN)

Over 600 guests attended the event including Danny Lomas (PAQ, UK), Manu Rios (ES), Elias and Noah Becker (DE), Eugen Bauder (DE), Leo Mandella (DE) and Daniel Strasser (DE) as well as actresses Miriam Leone (IT), Emilia Schule (DE), Jasna Fritzi Bauer (DE). Campaign talent Hailey Bieber also attended and was wearing a bodysuit from the CK50 collection and Fall/Winter 2019 CALVIN KLEIN JEANS with tuxedo stripe embroidery.

Calvin Klein hosts a night of music, discovery and celebration in Berlin
(L-R) Jasna Fritzi Bauer, Eugen Bauder, Elias Becker, Emilia Schuele and Noah Becker attend the Calvin Klein "A Night of Music, Discovery and Celebration" event on November 20, 2019 in Berlin, Germany. (Photo by Matthias Nareyek/Getty Images for CALVIN KLEIN)

The multi-room experience, curated around different moods, encouraged guests to explore an installation of Fall/Winter 2019 CALVIN KLEIN JEANS and CALVIN KLEIN UNDERWEAR as well as discover photo moments and customization stations. AR face filters and a custom GIPHY pack added to the content creation opportunities.

Calvin Klein hosts a night of music, discovery and celebration in Berlin
Eugen Bauder attends the Calvin Klein "A Night of Music, Discovery and Celebration" event on November 20, 2019 in Berlin, Germany. (Photo by Matthias Nareyek/Getty Images for CALVIN KLEIN)

Throughout the evening there was DJ programming from local DJ talent DeadHYPE and RSS Disco. International musicians Honey Dijon and Jayda G also played and ended the night with a New Yorkinspired dance party – a celebration of CALVIN KLEIN’s 50 years of self-expression.
The collection on display and as worn by Hailey Bieber are now available at calvinklein.com and/or any of the retail stores in the major cities across Europe.

Calvin Klein hosts a night of music, discovery and celebration in Berlin
(L-R) Elias Becker and Noah Becker attend the Calvin Klein "A Night of Music, Discovery and Celebration" event on November 20, 2019 in Berlin, Germany. (Photo by Matthias Nareyek/Getty Images for CALVIN KLEIN)

Calvin Klein hosts a night of music, discovery and celebration in Berlin
Danny Lomas attends the Calvin Klein "A Night of Music, Discovery and Celebration" event on November 20, 2019 in Berlin, Germany. (Photo by Matthias Nareyek/Getty Images for CALVIN KLEIN)

About Calvin Klein Inc.:
CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.
Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of CALVIN KLEIN brand products exceeded $9 billion in 2018 and were distributed in over 110 countries. Calvin Klein employs over 11,500 associates globally. We were acquired by PVH Corp. in 2003.


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Tags:Calvin Klein, underwear, collection, event, lifestyle, Hailey Bieber, business, fall, winter, 2019, tuxedo, embroidery, guests

About the Author

Boyana Ivanova

Boyana is following men`s trade fairs and exhibitions. She is also covering fashion industry news, best dressed section, lifestyle and trends.


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