Premiеre Vision will be changing the calendar of its flagship event in 2021

The show will now be welcoming its visitors - buyers, designers, production heads, fashion and accessory brand managers - and its exhibitors - spinners, weavers, tanners, textile designers, accessory and component manufacturers, and fashion manufacturers - at the end of January/early February for the spring-summer collections, and in the first two weeks of July for the autumn-winter collections.

Premiere Vision Group decided to advance its traditional dates (mid February for spring-summer and mid-September for autumn-winter) to meet its audiences’ new needs regarding material selections and inspiration. These were brought to light in a European-wide survey of 1,765 industry professionals conducted at its request in late 2019 by the IFM - Institut Français de la Mode.

Some 72% of the brands surveyed favoured advancing the trade show to the end of January/early February, and 69% favoured an event held at the beginning of July.

This strategic decision to advance the dates was further encouraged by a wide-ranging survey of Premiere Vision’s exhibiting partners, 66% of whom are in favour of bringing the show forward to the end of January/early February, and 70% in favour of the show taking place in July.

In 2021, Premiere Vision Paris will therefore be held from 2 to 4 February for the Spring-Summer 22/23 collections and from 6 to 8 July for the Autumn-Winter 22/23 collections. In 2020, the dates of the shows remain unchanged : from 11 to 13 in February for Spring-Summer and from 15 to 17 September for Autumn-Winter.

As a result of these changes, the Blossom Premiere Vision show, launched in 2016 and dedicated to the pre-collections of luxury and high-end brands, will take the form of a new show scheduled for the second week of September 2021. This will be a new event whose concept will be further elaborated in the coming months.